Online Advertising
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May 27, 2012 at 02:32 | Source: Economic Times
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THE brief of America's Federal Trade Commission (FTC) does not typically extend to its wards' corporate communications. That did not stop Ed Felten, the FTC's technology chief, from breaking the news that Twitter was jumping on the "Do Not Track" (DNT ...
May 26, 2012 at 11:45 | Source: Economist.com
Path Interactive has today announced its acquisition of Clearsearch Media LLC(http://www.clearsearchmedia.com). Clearsearch Media, a privately-held online advertising agency that provides digital media planning and buying services to a broad range of clients.
May 25, 2012 at 12:00 | Source: YAHOO!
With the introduction and development of the internet, each and every advertiser wishes to apply online advertising service in order to accomplish the targeted audiences. Choosing these online ads serve as the best choice for an advertiser because they can ...
May 17, 2012 at 20:02 | Source: 1UP.COM
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen ...
May 24, 2012 at 16:55 | Source: SYS-CON Media (press release)
Is Google abusing its dominant position in online advertising and content delivery? On the very day when Google participated in a celebration of the free flow of information, a European Commission vice president warned that his office is within weeks of ...
May 22, 2012 at 18:59 | Source: ReadWriteWeb
ST. PETERSBURG, Fla., May 21, 2012 (BUSINESS WIRE) -- Catalina Marketing Corporation, the leader in precise consumer-driven marketing, today announced Catalina BuyerVision(TM), a new purchase-based targeting solution for CPG advertisers that ...
May 21, 2012 at 20:33 | Source: Marketwatch
Preventable online advertising mistakes in 2012 continue to cost US businesses precious advertising dollars and some are even losing out completely. As pay per click management firm Webrageous explains, in the current financial climate businesses cannot ...
May 25, 2012 at 21:04 | Source: Consumer Electronics Net
Reach Snohomish County's growing digital community with your marketing message. Our highly engaged local audience signs on to our award winning site throughout the day from work, home or mobile device to keep up with the latest news, sports ...
May 25, 2012 at 20:36 | Source: Everett Herald
And you don't. You don't!” It’s a lie. The problem is that focusing on clicks (and the last click) has been ingrained in online advertising professionals since the beginning of the Internet. Catch the other parallel to Moneyball here?
May 21, 2012 at 13:16 | Source: Portfolio.com
In a move to simplify online video ad management while still offering a wide range of analytics and targeting options, online video advertising company Adap.tv has introduced the App Center, which will open for use on May 31, 2012. The App Center allows ...
May 23, 2012 at 13:57 | Source: StreamingMedia.com