Journal Of Consumer Research
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May 17, 2012 at 23:12 | Source: DNA India
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PHILADELPHIA, May 15, 2012 /PRNewswire via COMTEX/ -- The Relational Capital Group (RCG) today announced that its ground-breaking brand research in collaboration with renowned social psychologists at Princeton University and University of ...
May 15, 2012 at 10:53 | Source: Marketwatch
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity. "We examined whether people in Western cultures have a ...
May 16, 2012 at 17:47 | Source: EurekAlert
Men are generally more reluctant to try vegetarian products and a new study in the Journal of Consumer Research says that is influenced by a strong association of meat with masculinity. "We examined whether people in Western cultures have a metaphoric link ...
May 15, 2012 at 23:54 | Source: science20.com
We already suspected this, but some scientific research has come up with the conclusion that men associate red meat with masculinity, a viewpoint which makes them reluctant vegetarians. The Journal of Consumer Research will report in its October ...
May 23, 2012 at 02:37 | Source: Des Moines Register
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research. "'Infidel! Infidel!' cries the six-year-old boy upon hearing his mother mention Nestlé during our interview ...
May 16, 2012 at 17:33 | Source: EurekAlert
Finally, the scientific reason that we associate Ron Swanson with manliness, other than the mustache and the whiskey: According to a study in the Journal of Consumer Research, there is a "strong connection between eating meat -- especially muscle meat ...
May 22, 2012 at 13:08 | Source: Los Angeles Weekly
Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the Journal of Consumer Research. "Consumers want both to signal their ...
May 15, 2012 at 23:54 | Source: phys.org
“Research has shown that forming specific plans for a single goal makes success more likely,” the researchers said in their study, which was published in the Journal of Consumer Research. “Most of us, however, are juggling multiple goals ...
May 17, 2012 at 10:51 | Source: Psych Centra
But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multiple goals. "Research has shown that forming specific plans for a single goal makes success more likely," write authors Amy Dalton ...
May 16, 2012 at 17:40 | Source: medicalxpress.com
The research, published in the Journal of Consumer Research, incorporated the results of several experiments carried out by the researchers. For one of the experiments, the researchers had study participants come up with specific plans to ...
May 20, 2012 at 03:31 | Source: Huffington Post