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Life OK, the second Hindi GEC channel from the Star stable, has reached its all time high with 123 GRPs (gross rating points) in the week ended 19 May. As per Tam data for the Hindi speaking markets (C&S, 4+), the channel has added 33 GRPs in the week.
May 23, 2012 at 18:00 | Source: Indian Television
Rationale: The company’s Q4 EBITDA margins hit an all-time low of 18% on account of increased programming costs. They remain worried about a poor ad growth environment and increased competition in the Hindi GEC space.
May 22, 2012 at 03:07 | Source: MoneyControl.com
Despite losing 15 GRPs, Zee TV continues to hold its position as the second most watched Hindi GEC. The drop comes as DID lil Masters sees a dip in viewership in its third week. The show, which had garnered 6.2 and 5.8 TVR in the first two weeks ...
May 16, 2012 at 20:18 | Source: Indian Television
STAR expands Ok brand with a new movie channel 07-MAY-12 India’s largest broadcaster, STAR India, has extended the newly launched ‘Ok’ brand beyond the Hindi general entertainment segment (GEC) with the launch of a new movie channel, ‘Movies Ok’.
May 24, 2012 at 05:49 | Source: Business Standard
Chinna Kodalu means Choti Bahu in Hindi, but for Zee Telugu it was really its Badi Bahu ... To icing on the cake was Zee Kutumbam Awards, which was the first ever Rishtey award aired on Telugu GEC. This event was the highest rated event in the last ...
May 18, 2012 at 09:24 | Source: IndiaGlitz
With this, the Hindi movie genre will now have 11 channels competing for ... STAR Network launched Life OK, its second GEC, on December 18, 2011. Targeted at the urban youth, the channel was earlier operational as STAR One. The product returned with ...
May 2, 2012 at 00:53 | Source: afaqs.com