Apr 03, 2016 at 12:32 | Source: PTI
"We will spend about Rs 150 crore this year of which about Rs 70 crore will be on expanding our brand presence and distribution in more rural markets, while about Rs 80 crore will go towards advertising," Parle Agro's Joint MD and Chief Marketing Officer Nadia Chauhan told PTI here.
Mar 28, 2015 at 16:06 | Source: CNBC-TV18
Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.
Mar 24, 2012 at 09:04 | Source: CNBC-TV18
Here is a look at the what this week's episode of Storyboard holds in store for you.
Apr 04, 2009 at 08:54 | Source: Business Line
Parle Agro sees good potential in high-end institutional sales from the hospitality and entertainment industries.
Dec 12, 2007 at 19:46 | Source: CNBC-TV18
On the latest on the trademark dispute in the Parle family, Parle products have taken Parle Agro to court alleging that the latter is selling confectionery under the Parle brand reports CNBC-TV18s Arun Giri and Vivin Mathew.
May 24, 2006 at 08:49
Dabur Foods, expecting to grow at 25 per cent in its foods services business, has projected a turnover of Rs 100 crore in the next three years.