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Mumbai: The cola battles are now spilling over to the juices category with more Indians opting for healthier drinks. Just a few months after Pepsi-Co launched a powdered version of its juice brand Tro...
May 14, 2013 at 06:22 | Source: Economic Times
Beer seems to be on the upswing in India. Are we becoming a beer-guzzling nation quietly? _ Romesh P. Thakur, Delhi Romesh, summer is really here for sure. The beer questions are coming in! If you as...
Apr 26, 2013 at 14:37 | Source: The Hindu BusinessLine
For those who have seen it carefully, the new brand campaign for Frooti reveals a subtle shift. It shows the newly signed brand ambassador Shahrukh Khan glugging the mango drink from a PET bottle, rat...
Apr 04, 2013 at 11:26 | Source: Economic Times
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write ...
Mar 21, 2013 at 19:32 | Source: The Hindu BusinessLine
Mumbai/Delhi, March 19: Indian Premier League 6 has managed to sell its complete ad inventory this season by dropping ad rates between 8 and 10 per cent. The tournament has sold 10-minute ad spots be...
Mar 19, 2013 at 22:26 | Source: The Hindu BusinessLine
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