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Did Sachin's 100th 100 give brands a chance to make merry?

Mar 24, 2012 at 09:04 | Source: CNBC-TV18

Here is a look at the what this week's episode of Storyboard holds in store for you.

Parle Agro finds more scope in institutional sales

Apr 04, 2009 at 08:54 | Source: Business Line

Parle Agro sees good potential in high-end institutional sales from the hospitality and entertainment industries.

Its Parle Vs Parle

Dec 12, 2007 at 19:46 | Source: CNBC-TV18

On the latest on the trademark dispute in the Parle family, Parle products have taken Parle Agro to court alleging that the latter is selling confectionery under the Parle brand reports CNBC-TV18s Arun Giri and Vivin Mathew.

Dabur to expand food services business

May 24, 2006 at 08:49

Dabur Foods, expecting to grow at 25 per cent in its foods services business, has projected a turnover of Rs 100 crore in the next three years.

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Did Sachin's 100th 100 give brands a chance to make merry?

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Coke tanks up juices portfolio to take on PepsiCo

Mumbai: The cola battles are now spilling over to the juices category with more Indians opting for healthier drinks. Just a few months after Pepsi-Co launched a powdered version of its juice brand Tro...

May 14, 2013 at 06:22 | Source: Economic Times

In India, it’s small beer

Beer seems to be on the upswing in India. Are we becoming a beer-guzzling nation quietly? _ Romesh P. Thakur, Delhi Romesh, summer is really here for sure. The beer questions are coming in! If you as...

Apr 26, 2013 at 14:37 | Source: The Hindu BusinessLine

Frooti gears to move to its next phase of growth with new commercial

For those who have seen it carefully, the new brand campaign for Frooti reveals a subtle shift. It shows the newly signed brand ambassador Shahrukh Khan glugging the mango drink from a PET bottle, rat...

Apr 04, 2013 at 11:26 | Source: Economic Times

IPL’s band baajaa baaraat

Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write ...

Mar 21, 2013 at 19:32 | Source: The Hindu BusinessLine

IPL 6 ad inventory sold out after drop in rates

Mumbai/Delhi, March 19: Indian Premier League 6 has managed to sell its complete ad inventory this season by dropping ad rates between 8 and 10 per cent. The tournament has sold 10-minute ad spots be...

Mar 19, 2013 at 22:26 | Source: The Hindu BusinessLine

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