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Lately, Robertson has been focused intently on the company’s mobile strategy. He spoke with eMarketer’s Lauren Fisher about how Grainger is embracing mobile devices to deliver time and cost savings to its clients. eMarketer: What level of interest have ...
May 25, 2012 at 05:19 | Source: eMarketer
But often, the regular Joe is the most powerful type of advocate out there and can have the greatest effect on his friends and family,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “Brand Advocates: Scaling Social Media ...
May 25, 2012 at 05:19 | Source: eMarketer
And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country.eMarketer estimates that mobile connections in Mexico will reach 98 million in 2012, making it the second-largest ...
May 25, 2012 at 05:55 | Source: The FINANCIAL
More than seven out of 10 Internet users are online buyers, according to eMarketer. Boomers spend more online than the 35-to-46 set-- $680 over a three-month period compared to $581 -- Forrester Research reports. Unfortunately cybercriminals are ...
May 26, 2012 at 13:18 | Source: Huffington Post
According to eMarketer, mobile advertising spending in the U.S. increased 89 percent between 2010 and 2011, to reach $1.45 billion last year. This year, they forecast it will grow another 80 percent to $2.61 billion. With Mobsmith, Rubicon ...
May 23, 2012 at 17:10 | Source: CNN Money
The Web is teeming with potential customers. More than seven out of 10 Internet users are also online buyers, according to the website eMarketer.com, which compiles statistics on Internet usage and trends. Increasingly, businesses small and ...
May 28, 2012 at 03:00 | Source: Miami Herald
"A lot of the major brands have taken a step back this year in terms of reassessing their [Facebook] spending," said Debra Aho Williamson, an analyst at online ad metrics firm EMarketer Inc. "They spent a lot last year and may be taking a second ...
May 25, 2012 at 13:05 | Source: Los Angeles Times
Smartphones, which eMarketer expects to be in the hands of more than 50% of mobile phone users in Canada in 2013, are increasingly factoring into the web’s growing influence. According to the survey conducted by market research agency Vision Critical ...
May 24, 2012 at 06:18 | Source: The FINANCIAL
The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isn't enough. Brands need to know how to spot trends and what to do in that space. Kristina: How important is it for businesses to 'go local ...
May 24, 2012 at 12:16 | Source: BizReport.com
According to eMarketer, "US marketers will spend $7.72 billion to advertise on social networking sites this year." In conjunction with the rapid changes Facebook and other social sites are implementing, this statistic is driving unprecedented ...
May 24, 2012 at 19:04 | Source: Marketwatch