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The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous ...
May 26, 2012 at 13:46 | Source: Daily Telegraph
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch. The 'Five Friends, One Mountain and a Very Big Inflatable’ campaign by Fallon features a ...
May 23, 2012 at 07:23 | Source: Brand Republic
SHE'S never forgiven the American giant that took over her family chocolate firm. Now Felicity Loudon has sold her £30m stately home to set up as a rival. Bankers’ bonuses aside, it is not often that the proverbial man or woman in the street gets cross ...
May 11, 2012 at 22:54 | Source: express.co.uk
THE great-great granddaughter of the founder of Cadbury has decided to take on the company that took over the chocolate-manufacturing firm. Felicity Loudon feared for the future of Cadbury workers after its takeover by American firm Kraft was confirmed.
May 14, 2012 at 04:21 | Source: Bristol Evening Post
Shazam, best known as a music-recognition app for smartphones, also has the ear of television marketers. By encouraging viewers to hold their phones up to the screen when watching a commercial, often with the lure of prizes or a free download, brands are ...
May 14, 2012 at 19:37 | Source: Financial Times
Shareholders of Kraft Foods on Wednesday overwhelmingly approved Mondelez International as the name of the $35 billion snack foods company that will be created when the company finally splits sometime later this year. Coined by two of Kraft’s ...
May 23, 2012 at 22:47 | Source: New York Times
Beneficiary farmer's of Cadbury Cocoa Partnership (CCP) on Monday lauded the positive impact the programme interventions were making in the communities and lives of farmers. CCP, a multinational public-private initiative, aimed at addressing problems of ...
May 21, 2012 at 17:06 | Source: GhanaHomePage
Cadbury has launched several campaigns in India that are aimed at adults. The most recent is for Cadbury Gems, and carries the tagline "Be ageless." A few months earlier, ads for the Eclairs brand showed adults handling potentially difficult situations ...
May 21, 2012 at 18:46 | Source: SmartBrief
It didn’t take long for the British media to dub the move “sweet revenge.” Felicity Loudon announced this week that she had sold her $48-millon mansion in the Cotswolds in order to fund a new chocolate bar venture. The interior decorator ...
May 15, 2012 at 18:17 | Source: Macleans
Law360, New York (May 21, 2012, 1:16 PM ET) -- Kraft Foods Global Inc. and Cadbury Adams USA LLC were hit Thursday with a putative class action in California claiming they misled customers about the healthfulness of their "sugar free" or "sugarless" gum ...
May 21, 2012 at 17:13 | Source: site.law360.com