Brand Calculus
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And sibling brand Hyundai generally emphasizes advertising on Facebook ... justify any decision about it on the grounds of some sort of return-on-investment calculus, at least from a short-term perspective.
May 18, 2012 at 11:11 | Source: Forbes
who historically have had strong appetite for name-brand technology stocks like Facebook. Since the company’s roadshow is still ongoing, the calculus around pricing and demand could change, these people added. The order book on the deal is ...
May 14, 2012 at 12:06 | Source: The Christian Science Monitor
The calculus was more about stopping bloodflow from his political brand, which was taking a hit - and the perception of equivocation was proving riskier, Democrats believed, than the position itself ultimately will be. After all, it's hard to imagine this ...
May 13, 2012 at 20:00 | Source: Politico.com
This is a criticism a number of Republicans have made - that this was a political calculus aimed at rescuing Obama from an increasingly untenable situation that was damaging his brand, and also one that has the benefit of potentially distracting GOPers for ...
May 10, 2012 at 00:29 | Source: Politico.com
Such companies treat the inclusion of individual product brand value or directors’ reputation lackadaisically in their financial calculus. Contrariwise, PR pundits have continued to hold the views that a company’s reputation constitutes (conservatively ...
May 24, 2012 at 00:34 | Source: Businessday Online
And their brand new one, Beware and Be Grateful ... Their second full-length Beware and Be Grateful continues this evolution. Their earlier calculus is retained in the form of proggy, multi-passage arrangements fueled by increasingly upbeat ...
May 21, 2012 at 15:11 | Source: PW-Philadelphia Weekly
"It was part of the calculus that went into the agreed upon sentence of 11 ... said that Gateway Rehabilitation Center saw a surge in patients addicted to Opana, a brand of oxymorphone, attributable to Dr. Herndon's practice. Since Dr. Herndon's arrest ...
May 23, 2012 at 04:10 | Source: Pittsburgh Post-Gazette
Here's hoping that Sir Alex never has to drink a Cabernet made from his own brand of sour grapes ... If, according to Wengerian calculus, fourth place is a trophy then third must be a new millennium double. And to do it without Cesc "No La ...
May 14, 2012 at 20:27 | Source: ESPN
“We’re finding that consumers want to know who the company behind the brand is and what they care about ... “Nationalism might creep into some people’s personal mental calculus, but while we love and support our own athletes, we ...
May 10, 2012 at 01:27 | Source: New York Times
Since a goal is to offer LifeEdited apartments that save people “significant money,” Mr. Hill suggested this calculus as a way of taking ... where Mr. Hill is working out his ecotopia and brand laboratory, “is not your standard tenement ...
May 17, 2012 at 19:55 | Source: New York Times