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CSR in war-torn Africa: Benetton leads the way
Feb 22, 2008 at 20:10 | Source:
CNBC-TV18
Benetton chose Senegal's capital, Dakar, to launch its new global advertising campaign called 'Africa works'.The 2 billion euro Italian fashion brand Benetton was making its brand socially relevant in a war-torn west African country last week. Social marketing is the new trend to look out for amongst brands, reports CNBC-TV18
CSR in war-torn Africa: Benetton leads the way
Feb 22, 2008 at 20:10 | Source:
CNBC-TV18
Benetton chose Senegal's capital, Dakar, to launch its new global advertising campaign called 'Africa works'.The 2 billion euro Italian fashion brand Benetton was making its brand socially relevant in a war-torn west African country last week. Social marketing is the new trend to look out for amongst brands, reports CNBC-TV18
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