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Anand Halve
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Have Godrej, Shoppers Stop got its branding right?
May 29, 2008 at 15:00 | Source:
CNBC-TV18
Four brands acquired brand new looks: Godrej, CEAT, Arvind Mills and Shoppers Stop. Anand Halve from Chlorophyll said Shoppers Stop has a more limited objective and is likely to be able to pull it off. Shripad Nadkarni of Market Gate Consulting said Godrej is undergoing a metamorphosis for the group through its branding.
Will Common Man soars Kingfisher style?
Nov 08, 2007 at 22:58 | Source:
Moneycontrol.com
After Kingfisher Airlines acquired an initial 26% stake in low cost carrier Air Deccan earlier this year, rebranding the airline was just a matter of time. The all-new Deccan promises to make a splash in the low cost carrier space with a new logo and improved brand promise.
Have Godrej, Shoppers Stop got its branding right?
May 29, 2008 at 15:00 | Source:
CNBC-TV18
Four brands acquired brand new looks: Godrej, CEAT, Arvind Mills and Shoppers Stop. Anand Halve from Chlorophyll said Shoppers Stop has a more limited objective and is likely to be able to pull it off. Shripad Nadkarni of Market Gate Consulting said Godrej is undergoing a metamorphosis for the group through its branding.
Will Common Man soars Kingfisher style?
Nov 08, 2007 at 22:58 | Source:
Moneycontrol.com
After Kingfisher Airlines acquired an initial 26% stake in low cost carrier Air Deccan earlier this year, rebranding the airline was just a matter of time. The all-new Deccan promises to make a splash in the low cost carrier space with a new logo and improved brand promise.
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Have Godrej, Shoppers Stop got its branding right?
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