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NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. So Fox trotted out singer Mary J. Bligeto entertain the media buyers who decide where to spend ...
May 18, 2012 at 05:28 | Source: Los Angeles Times
Advertisers want to know all your quirky neuroses. That's because new research reveals that consumers are more likely to be persuaded by an advertisement that targets their personality type than one that caters to their demographic. So, instead of creating ...
May 22, 2012 at 16:14 | Source: YAHOO!
Wall Street analysts, covering Internet companies reliant on advertising revenue, have been preoccupied with falling CPCs (cost-per-click) and CPMs (cost-per-thousand impressions). Even as total ad dollars spent increases, these analysts fret because ...
May 23, 2012 at 12:53 | Source: Advertising Age
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards. The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer ...
May 24, 2012 at 23:57 | Source: Media Week Online
NEW YORK — Spanish-language media giant Univision Communications touted something that its English-language broadcast rivals cannot: Prime-time ratings at its flagship TV network, Univision, have grown 7% during the current season. Ratings gains in an ...
May 17, 2012 at 06:48 | Source: Los Angeles Times
David Greene talks to reporter Kim Masters about some of the new TV shows coming out of this year's upfront presentations. The upfronts are when the networks present their fall lineups to advertisers and media. Masters is covering the upfronts ...
May 18, 2012 at 05:28 | Source: NPR News
We would like to take a moment to thank this week's advertisers on Gothamist. NYTimes.com. Go beyond the print version and see where a digital subscription can take you. Bonobo's. Get 20% off your first purchase! New York Times - save 50% on ...
May 25, 2012 at 20:00 | Source: Gothamist.com
There are a bunch of ways to explain away GM’s decision to stop spending ad dollars on Facebook. We’ll get to those. But there’s one thing that even the most ardent Facebook fan can’t argue with: Facebook advertising is very much a work ...
May 16, 2012 at 06:06 | Source: All Things Digital
Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for advertisers. Many of these features are items Google wants to see as they help increase their bottom line or make it ...
May 21, 2012 at 15:18 | Source: Searchengineland.com
ABC has high hopes for the aliens-next-door comedy "Neighbors." Fox is banking on new Tuesday night comedies and the Kevin Bacon drama "The Following." NBC is giving a big rollout to J.J. Abrams' "Revolution," and CBS looks very confident in the ...
May 21, 2012 at 02:39 | Source: TheWrap