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Rin vs Tide saga: Advertising's new avatar?
Mar 07, 2010 at 09:31 | Source: CNBC-TV18
On Storyboard this week: The slugfest between Rin and Tide takes competitive advertising to new highs; or new lows; depends on how you look at it. What Titan Industries is up to next. And three lavish big budget ads find out how they were made.
Calcutta HC orders HUL to pull out Rin ad
Mar 05, 2010 at 18:13 | Source: CNBC-TV18
The ongoing advertisement war between HUL and Procter and Gamble (P&G) is likely to end. On Friday, Calcuta High Court has asked FMCG major HUL to immediately pull out the offending advertisement, in which HUL has taken a direct pot shot at its rival P&G's product Tide.
P&G takes HUL to court over Rin advertisement
Mar 03, 2010 at 21:25 | Source: CNBC-TV18
The battle for market share in laundry segment has spread from pricing to other platforms now making it an open war. Hindustan Unilever's new ad campaign openly challenges the superiority of its product Rin over P&G's Tide.
HUL slashes detergent prices; FMCG price war intensifies
Jan 28, 2010 at 18:39 | Source: CNBC-TV18
Another price war is brewing in the FMCG segment, after Procter and Gamble (P&G) introduced lower priced versions of Tide in the market, Hindustan Unilever (HUL) has slashed prices by 10-30% for its leading brands Rin and Surf, reports CNBC-TV18s Tanvi Shukla.
Brands that prick the conscience
Jan 03, 2007 at 13:57
FMCG companies are tying their brand to a socially, relevant cause. HLL's skin care brand, Ponds, is standing up for victims of domestic abuse. ITC's Sunfeast is protecting our forests...and more.

Videos »
Rin vs Tide saga: Advertising's new avatar?
Calcutta HC orders HUL to pull out Rin ad
P&G takes HUL to court over Rin advertisement
HUL slashes detergent prices; FMCG price war intensifies
more »

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News across the web »
Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL P G brands
MUMBAI: Maker of India's largest-selling detergent brand Ghari, Kanpur-based Rohit Surfactants plans to launch a mid-premium laundry brand to take on Hindustan Unilever's Rin and Procter & Gamble's T...
Apr 18, 2012 at 03:46 | Source: Economic Times
Rin-Tide battle moves to print
Mumbai, Feb. 24: ‘You decide' is what Hindustan Unilever Ltd (HUL) is telling consumers by giving them an informed choice between its Rin 1 kg pack at Rs 70 or Procter Gamble's Tide 950 gm pack...
Feb 25, 2012 at 03:57 | Source: The Hindu BusinessLine
more »
Related News »
Dettol's 'Health 100 percent Marks 100 percent' ad misleading: Regulator
Two years ago, FMCG companies Hindustan Unilever and Procter & Gamble locked horns over the former's attempt at "disparaging" the latter's Tide brand in a commercial for Rin. While P&G moved quickly by filing a complaint with Asci, the Rin commercial had ...
May 16, 2012 at 03:21 | Source: afaqs.com
Cola War: Peace at Last
But conversations in such categories are less animated than in a cola or a telecom brand. For instance, the youth would not like to comment on the Rin Vs Tide war on a social networking platform because he doesn't feel involved enough. There is also a ...
May 14, 2012 at 09:21 | Source: afaqs.com
Chicago protesters break away from nurses’ rally
But those plans were scrapped when a much larger group of pro­test­ers started march­ing and chant­ing spon­ta­neously, said Craig Rouskey, an activist with Occupy San Fran­cisco and Ris­ing Tide ... Occupy activist Dar­rin Annussek of Philadel ...
May 19, 2012 at 02:35 | Source: Delaware Gazette

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