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Nabankur Gupta
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'Life can't wait' for Sunsilk now
Feb 23, 2008 at 14:04 | Source:
CNBC-TV18
Sunsilk, the Rs 200 crore shampoo from Hindustan Unilever has a new global campaign that in India, stars Hindi film star Priyanka Chopra. But the Life Cant Wait campaign is not just about fresh advertising - its about new packaging and positioning. A re-launch will help it fight new premium brands, reports CNBC-TV18.
Brands that prick the conscience
Jan 03, 2007 at 13:57
FMCG companies are tying their brand to a socially, relevant cause. HLL's skin care brand, Ponds, is standing up for victims of domestic abuse. ITC's Sunfeast is protecting our forests...and more.
'Life can't wait' for Sunsilk now
Feb 23, 2008 at 14:04 | Source:
CNBC-TV18
Sunsilk, the Rs 200 crore shampoo from Hindustan Unilever has a new global campaign that in India, stars Hindi film star Priyanka Chopra. But the Life Cant Wait campaign is not just about fresh advertising - its about new packaging and positioning. A re-launch will help it fight new premium brands, reports CNBC-TV18.
Brands that prick the conscience
Jan 03, 2007 at 13:57
FMCG companies are tying their brand to a socially, relevant cause. HLL's skin care brand, Ponds, is standing up for victims of domestic abuse. ITC's Sunfeast is protecting our forests...and more.
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