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Yahoo! Big Idea Chair won by McCann-Erickson

Oct 18, 2007 at 15:19

Yahoo! Big Idea Chair won by McCann-Erickson

Smile fades for Happydent in Cannes

Jun 26, 2007 at 17:12

It was a commercial, India had pinned its hopes on. McCann Ericksons commercial for Perfetti's Happy dent missed a gold film lion at Cannes this year, but won a silver in the confectionery segment and a bronze for its use of music.

Will Happydent bring home a grand prix?

Jun 12, 2007 at 12:22

The 54th Cannes Lions International Advertising festival is just a week away and the countdown is set to begin.

Will Happydent win coveted Cannes Lions Advt Fest?

Jun 12, 2007 at 08:57

The 54th Cannes Lions International Advertising Festival is just a week away. India has entered 931 pieces of work across 9 categories. For the first time ever, India has a chance at winning the coveted film grand prix this year.

Candy-makers to get health conscious

Jan 17, 2007 at 17:10

Confectionary makers are doing a lot more than just putting out eye catching ads that generate buzz. They also are going to put out value-added candies.

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Smile fades for Happydent in Cannes

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Make room for elders, you kids

In the last 10 to 15 years, it has used humour effectively in the advertising for its chewing gum brands Happydent, Chlormint, Center Fresh and Center Fruit. Experts say this is partly because chewing-gum as a category has been identified more with adults ...

May 16, 2012 at 02:24 | Source: afaqs.com

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