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ranking by CRISIL

Good performance in the category

The scheme is ranked 2 in Diversified Equity category by Crisil. If you are already invested in this scheme, you may continue to stay invested. But, do keep a check on its performance.
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Benchmark Index:

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Returns (NAV as on May-24-2013)

Period	Returns (%)	Rank #
1 mth	2.1	12
3 mth	-0.4	42
6 mth	6.4	3
1 year	25.8	4
2 year	8.8	7
3 year	8.6	14
5 year	3.0	51

# Moneycontrol Rank within 89 Diversified Equity Schemes.

Absolute Returns (in %)

Year	Qtr 1	Qtr 2	Qtr 3	Qtr 4	Annual
2013	1.9	-	-	-	-
2012	17.8	-3.2	9.3	5.2	34.1
2011	-4.9	-2.7	-10.7	-7.3	-24.7
2010	1.8	0.4	14.3	-1.9	16.3
2009	-11.4	49.1	19.8	5.6	72.1
2008	-32.4	-17.7	-7.8	-25.5	-63.5

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* Returns over 1 year are Annualised

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Performance

Fund returns v/s Category average (Diversified Equity)

* Returns over 1 year are Annualised

	1 mth (%)	3 mth (%)	6 mth (%)	1 yr (%)	2 yr (%)	3 yr (%)	5yr (%)
Fund Returns	2.1	-0.4	6.4	25.8	8.8	8.6	3.0
Category avg	0.4	-0.5	0.9	15.4	3.6	5.1	4.2
Difference of Fund returns and Category returns	1.7	0.1	5.5	10.4	5.2	3.5	-1.2
Best of category	6.8	6.6	8.3	31.7	16.9	17.5	15.7
Worst of category	-8.9	-9.9	-14.5	-7.3	-11.6	-5.9	-13.1
Benchmark returns #	1.9	1.5	8.4	24.3	6.2	7.5	--
Difference of Fund returns and Benchmark returns	0.2	-1.9	-2.0	1.5	2.6	1.1	3.0

ICICI Prudential Services Industries Fund (G) Review by Crisil - Rating: 4 (Rank 2 out of 5)

# Benchmark Index: CNX Service

Investment Info

Investment Objective

Pru ICICI Services Industries Fund is an Open-ended equity scheme. The objective of the scheme seeks to provide capital appreciation and income distribution to unitholders by investing predominantly in equity/equity related instruments of companies involved in service industries and the balance in debt securities and money market instruments including call money.

Scheme details

Fund Type	Open-Ended
Investment Plan	Growth
Launch date	Nov 18, 2005
Benchmark	CNX Service
Asset Size (Rs cr)	151.64 (Mar-30-2013)
Minimum Investment	Rs.5000
Last Dividend	N.A. View Dividend History
Bonus	N.A.
Fund Manager	Yogesh Bhatt View performance of schemes managed by the Fund Manager
Notes	N.A

Load Details

Entry Load	N.A
Exit Load	1.00%
Load Comments	Exit Load 1% if units are redeemed / switched-out for a period of up to 1 year from the date of allotment.

Contact Details

Regd. Office	3rd Floor, Hallmark Business Plaza,Sant Dyaneshwar Marg,Bandra (East), Mumbai, 400051
Tel. No.	022 2642 8000
Fax No.	022 2655 4165
Email	enquiry@icicipruamc.com
Website	http://www.icicipruamc.com

Peer Comparison

Diversified Equity	Crisil Rank	Assets (Rs.cr)
Diversified Equity	Crisil Rank	Assets (Rs.cr)	3mth (%)	6mth (%)	1yr (%)	3yr (%)	5yr (%)
HDFC Equity Fund (G)	Rank 3	11,165.20	0.7	3.8	17.2	7.2	10.9
Reliance Growth Fund - RP (G)	Rank 4	5,175.99	-2.3	-4.3	12.9	2.7	5.2
Reliance Equity Oppor - RP (G)	Rank 1	4,956.08	-1.9	-0.6	17.2	11.7	13.4
ICICI Pru Dynamic Plan (G)	Rank 2	3,850.96	-2.3	0.6	12.1	6.9	7.9
SBI Contra Fund (G)	Rank 3	2,539.41	-1.1	4.4	18.9	4.2	4.5
* Returns over 1 year are Annualised	More »

Portfolio

Top Holdings (Apr 30, 13)

Equity	Sector	Value (Rs cr)	Asset %
Infosys	Technology	-	9.70
Dr Reddys Labs	Pharmaceuticals	-	7.78
Lupin	Pharmaceuticals	-	7.41
TCS	Technology	-	7.21
Persistent	Technology	-	5.71
HCL Tech	Technology	-	5.28
Sun Pharma	Pharmaceuticals	-	4.64
Bharti Airtel	Telecom	-	4.44
Infotech Enter	Technology	-	4.39
eClerx Services	Technology	-	4.25