Mutual funds are one of the best instruments for investors to manage funds in the long term. It is an attractive vehicle to invest in equities and the fund managers take care of ensuring you the best returns. The most important factor is asset allocation, says S Naren, Chief Investment Officer- Equities, ICICI Prudential Asset Management, in an interview to Moneycontrol�s Nasrin Sultana.

'Long term returns' is the mantra, advices Naren, as short term returns are only cyclical. He suggests sticking to an asset class, but increase exposure to another asset class only when it is an underperformer.

For the full interview, watch the accompanying video.