Expert advice

Mar 26, 2014,15.34 IST

The story of Mr Mutual Fund

Rohit Shah
www.gettingyourich.com

Hello, my name is Mr Mutual Fund
I help you to get rich. You can buy me in many ways. If you stay with me for a long time, I can handsomely reward you. I grow fast & I save taxes for you. I am a productive asset. I have a superb record.

I know I am not your favourite
So you are thinking that Equities have not given good returns in last few years. Well, you seem to love Fixed Deposit and Ms. Gold. Remember that when you earn more than inflation and when you save on taxes, you are actually generating wealth. I have generated far better real returns than any of your favourites. You can look at a selective period and say I did badly. Never mind. I will continue to generate wealth for you. I love you.

I know a secret
You missed the boat, but not everyone. So Mr. Smart Investor did it the right way. He took efforts to understand me, he designed his portfolio based on his surplus income, goals and risk profile, he used SIP, he invested for goals and he reviewed me regularly. Thanks to my friend Mr. Compounding Magic, I am helping him to grow his wealth.

Advantage you
Now I don’t like to sell myself but then you don’t realize these. Let me tell you some finer aspects. There is no Entry Load when you invest in me. If you research and service yourself, you are welcome to directly invest in me through fund houses and save distribution commission. Further, when you want to sell me after one year, I charge you no tax. Sounds too good? It is. Too good and true.

When I fail
If there is one reason I fail to reward you, it’s timing. If you run out of patience and leave me early on, then I am afraid, I can’t help you. You must be with me for long term i.e. 5 years to 7 years. Another common problem is that you want to time your investments. Remember what the master said, ‘time in the market is more important than timing the market’. You must leverage me via SIPs i.e. Systematic Investment Plans on a monthly basis.

Happy to help
Look, I explained how I am better. I showed how you can invest in me & how you can get rich. I hope you noticed that you need to be disciplined, if you need to make the best use of me. I am doing so much for you. I see Mr. Smart Investor, Mr. Financially Well Planned & Mr. Disciplined are already doing this.

Before you start
Now, let me tell you I am not your No. 1 priority. Do you have an emergency corpus? What about your own health insurance? And have you taken care of adequate life insurance to fund net liabilities in case of your death? I suggest you do these first before starting my journey. And once you are done with these basics, then Come, Come, Welcome.

The author is a CEO at www.gettingyourich.com

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