Nachiket Kelkar
moneycontrol.com

Recently, competition has increased in the home appliances market in India and Bajaj Electricals doesn't want to be left behind. It is launching a whole range of products across various price points and may even look at exclusive brand for rural markets in the future in its bid to consolidate its position as market leader. It will also look at innovative products to grow its lighting business.

The company has a capital expenditure plan of around Rs 25 crore per year, which will be used across the business.

The company is expanding its lighting business with a big thrust on LED rechargeable lanterns, LED solar lanterns, and LED torches especially targeted at electricity starved rural areas. It is also adding new products in the appliances space, like induction cookers, pressure cookers, gas stoves and chimneys, which it feels will drive growth going ahead.

Bajaj Electricals has also become quite aggressive in newer segments like water purifiers. This is a segment dominated by established players like Eureka Forbes, Hindustan Unilever and Kent. So will a new entrant like Bajaj Electricals find takers? R Ramakrishnan, executive director, Bajaj Electricals is unfazed.

"The market is so large. I really don't have to beat any existing incumbent. Our task is to expand the read more