VK Sharma of Anagram Stock Broking is of the view that one can hold Dish TV for long term.

Sharma told CNBC-TV18, "All the players in this Direct to Home (DTH) business are struggling with numbers and the game here is not a  profitability but in terms of acquiring the market share the company does have 25,000 subscriber, more than 2,85,000 have been added in the last quarter itself.  The reason to gambit of putting the set of boxes free and also giving 1 year subscription along with the fact that movies worth Rs 4,000 are also given, it should help the company to garner in more market share and all these companies are competing before the Reliance Big launch sometime later during this year. So my sense is that this is going to be only the strongest one of them will survive and it is going to be a long hold. So investors must be looking at in terms of having a target end and probably should the opportunities arise in terms of adding some 10% or more from here I think booking of profits or losses may be a good idea.

Disclosure: Analyst and his company have an interest in the above stock.