Adlabs to put up TV shows and to start 24 radio stations

Adlabs has come out with its Q3 result. Its consolidated Q3 net profit was up at Rs 23 crore versus Rs 21 crore, QoQ.

The company's consolidated Q3 revenues was up at Rs 105 crore against Rs 62 crore, QoQ.

Key takeaways from Adlabs concall:

• Adlabs and Synergy to put up 10-12 shows in non-fiction.
• Adlabs partnered with Ashok Amritraj to produce movies, the firt one is ready and there are more in the process.
• On the radio front, Adlabs is expecting business from companies who prefer radio to print as its cheaper.
• Adlabs has 45 licenses and will start 24 stations in the next three months.
• On the FM radio front, Adlabs projects itself as a contemporary channel with researched music based on the tastes of the local population.
• Advertising rate on radio is based on a 10 second spot basis and the cost varies from Rs 400-1200 per 10 seconds.
• Adlabs and Synergy to co-produce shows using Synergy as a platform, owns a 51% stake in Synergy.