Ybrant’s Oridian wins Goal.com France Advertising Deal

Oridian, Ltd., (a subsidiary of Ybrant Digital) the largest privately owned advertising network, and Goal.com, the world's largest website for international soccer news, today announced an exclusive partnership for French online ad traffic.

Oridian, a subsidiary of Ybrant Digital, is one of the top 10 international advertising networks worldwide with reach that exceeds 140 million unique users per month – more than 80 million in the EU alone. Oridian bridges between advertisers and publishers around the world, bringing international dot.com advertisers to dot.com publishers, and quality global media to advertisers overall.

Goal.com represents the largest football community in the world, with 14 language versions, covering 210 countries. Goal.com provides users with the breaking news, live scores, match previews and latest club news through its interactive web site and community forums. Goal.com has 10 million monthly unique users worldwide and in France alone, Goal.com has 400,000 unique users with 4.5 million page views, monthly.

Under the terms of the agreement, Oridian has exclusive rights to monetize all network traffic reaching Goal.com’s French-language website. Oridian recently opened its Paris office to better serve advertisers wishing to reach the ad network’s 8 million unique users in France, representing 26% of all online users in France.

Oridian’s General Director, Stephane Pitoun said today, “We’re honored to be able to join forces with an Internet powerhouse such as Goal.com. They have the ability to build strong cross-cultural communities. We have the technology to reach their readers, wherever they are in the Francophone world. Together, we make a winning combination.”

Goal.com VP Sales Paolo Bettinardi added, “Goal.com's unique ability to allow people from different cultures, creeds, and lifestyles to enthusiastically communicate with each other through their shared passion distinguishes us from any other sporting media company. Our editors narrow the distance between the fans and their heroes by developing an interactive relationship between the fans, the athletes, the coaches, the teams, and the experts. Oridian’s ad network provides an additional dimension and service, by bringing local, relevant advertising that meets our readers’ needs.”

According to ComScore data from January 2008, sports websites accounted for 4.2 million monthly unique users in France, up 20% from December 2007. 

Sourced From: Adfactors Public Relations Pvt Ltd