VLCC adopts franchising channel for expansion

VLCC healthcare Limited, India’s largest slimming, fitness and beauty brand, today announced plans to adopt the franchising route to open 200 centers by the end of 2008 -2009. This is part of the expansion plan of 300 centers announced early this year.  This is the first time that VLCC has chosen this route of expansion, which till now operates through 100 fully, owned centers across India. VLCC plans to complete the first phase of the rollout by opening 55 centers by the end of this year.

VLCC’s franchising model will focus on towns with a population between 100 million to 500 million, which includes towns/ cities like Rohtak, Karnal, Phagwara, Moga, Udiapur, Ajmer, Meerut, Muzaffanagar, Jhansi, Roorkee, Dhanbad, Jamnagar, Rachi, Kolhapur, Kozhikode to name a few.

VLCC has witnessed growing health consciousness among the middle class of these towns and cities. With limited or no alternatives available with these customers in category B and C cities VLCC plans to enter these cities with its world-class technology and quality of products through the franchise channel.

Mr. Yogesh Sethi COO VLCC Healthcare Ltd. said “Research indicates that smaller towns increasingly mirror the lifestyle and awareness trends of the metros. We have seen huge interest in the services offered by VLCC and therefore feel certain that our entry into this segment will be met with great enthusiasm. We believe that the franchisee channel is the correct approach to tap the huge consumer base which still remains unexplored in these cities and towns. ”

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