UFO Moviez & PSTL to create largest digital cinema chain

India is on the forefront of the digital cinema revolution and with this deal bringing together the two titans of this revolution UFO Moviez, the world's largest integrated digital cinema network and Chennai based Pyramid Saimira Theatres Limited (PSTL) for the digitization of 1000 (PSTL) theatres over the next three years all over India will create the largest integrated digital cinema chain in the world. UFO Moviez shall be providing end to end digital cinema solutions for the theatres in the Pyramid Saimira chain at a cost of Rs.150 Crores.

Commenting on the deal, Mr. Sanjay Gaikwad, Executive Director/CEO, UFO India Pvt. Ltd. said, "We anticipate that this tie up with Pyramid group will chart the way for the digital revolution happening in the field of cinema exhibition. A single integrated chain of 1000 digital cinemas all over India will provide producers and distributors a unique opportunity for saturated wide spread release in the week of release itself. Worldwide, there is tremendous excitement about this technology which is being hailed as the next great leap in film distribution and exhibition".

Elaborating on the agreement, Mr. Usman Fayaz, Director, UFO India Pvt. Ltd., said, "Pyramid Saimira has tremendous presence in the southern states and are now looking at expanding to other territories in India. This agreement is indeed a step forward in our future plans of creating a truly global network and becoming the world's undisputed leaders in digital cinema network."

"The states of Andhra Pradesh, Tamil Nadu, Kerala and Karnataka between themselves have 59% of the cinema halls in India. We expect at least 50% of our conversions to UFO Digital system to come from the south market. Unlike the hindi speaking states, the 4 southern states are highly compartmentalized as regards film viewing and exhibition in terms of language and we expect a high density of theatres in these states."

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