SAP unveils next-generation CRM solution

In a further demonstration of its leadership in the CRM market as noted by leading analyst firms, SAP AG (NYSE: SAP) today introduced the next evolution of SAP® Customer Relationship Management (SAP CRM), an important component of the SAP® Business Suite. With an eye toward empowering the growing business user market, this breakthrough new product has been co-innovated with leading customers and partners, and is designed to be simple and powerful to solve real business problems.

SAP CRM is assisting Indian companies such as Asian Paints, Avaya Global Connect, Prudential Asset Management group out of ASEAN, including Prudential ICICI in India, Mindtree Consulting and Videocon Group to extend and improve customer-facing processes across their business ecosystems of employees, customers and partners.

On evaluating the next evolution of SAP® CRM 2007- Deepak Bhosale, Chief Manager- Information Technology, Asian Paints comments “SAP CRM 2007 on the first glance seems very encouraging and I believe it will go a long way in helping organization become truly "Customer Centric" with its comprehensive offering and easy to use interfaces. The new improved Customer interaction Center, 360 degree Customer view, Ready to use Enterprise Services and Real time offer management are some of the features to look forward to.”

“The next generation of CRM applications will be designed to use Web 2.0 style user interfaces to appeal to sales, marketing and customer service professionals,” said Ed Thompson, VP Distinguished Analyst, Gartner. “But they will also be able to support multiple other different user interfaces with a clear emphasis on usability and ease of configuration for all types of users as well as integrate more easily to form end-to-end processes to appeal to both business users and IT.”

SAP continues to deliver on its commitment to global companies by providing customers with powerful enterprise software solutions to better manage relationships with customers. SAP offers new capabilities such as trade promotions management, business communications management and pipeline performance management. The latest release of SAP CRM features a dynamic new user interface (UI) that gives business users the power to easily access all relevant information to best serve customers. Users state that the new Web 2.0 capabilities within the UI of SAP CRM are best experienced first hand to understand the unique interface offered by the new solution.

SAP evolves CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform. SAP CRM is architected to help companies achieve a complete 360-degree view of customers, which is one of the most critical factors in enabling successful CRM strategy, as reported by a recent Economist Intelligence Unit study, “Improving Customer Relationships.” SAP CRM is already helping companies such as Adobe Systems, Danfoss and Intel Corporation extend and improve customer-facing processes across their business ecosystems of employees, customers and partners. 

Sourced From: Genesis Burson-Marsteller