Rabe Iyer to Head ‘BIG Street’

In a move to strengthen its countrywide operations and expansion, BIG Street, recently commissioned OOH division of Adlabs Films Ltd has appointed Mr. Rabe. T. Iyer as its Head. While the industry is poised for some great growth and numbers, BIG Street is working towards becoming the largest inventory aggregator in the country.

Rabe brings in around 15 years of all round media exposure. Specialized in building brand equity in high growth, start-up and turnaround situations in service cultured media, Rabe led the ZenithOptimedia West and South as Managing Director prior to joining BIG Street. Rabe is known for scoring high practices in emerging mediums like Digital, Mobile, and Integrations. Starting his career from space selling, Rabe worked his way up to become the integrations expert with vast experience in client servicing.

As Country Manager- Vietnam- Publicis Groupe Media, Rabe led three media organizations Zenithmedia, Optimedia and Starcom in Vietnam. An innovator, Rabe Identified and created three diversified units: Digital, Programming, and PR units to deliver on the engagement platform for brands with consumers.

Speaking on his new role, Rabe said, “In a short span, BIG Street has acquired significant inventories across the country providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media providers. This poses an excellent challenge for me. I look forward to a great stint with the organization”

Sourced From: Adlabs Films Ltd. (BIG 92.7 FM)