Oxigen & Kwality Wall’s announce innovative promotion

To pamper the Indian sweet tooth this summer, Oxigen Services India Pvt. Ltd today announced its association with Kwality Walls. Cornetto’s summer campaign; the “Scratch & Win” promotion rewards consumers for enjoying their Cornettos and also win great prizes. This is the first time that a consumer brand like Kwality Walls has partnered with a technology solution provider like Oxigen to bring in an innovative consumer programme.

Announcing the consumer promotion, Oxigen Services India Pvt. Ltd. Founder Chairman and Managing Director, Pramod Saxena said, “With the fast growing lifestyle trend for mobile phones in India and easy accessibility to end-users, we intend to offer a comprehensive bouquet of services on mobile phones. This win-win offer is especially targeted at teenagers and youth by rewarding them for buying a Kwality Walls Cornetto and incentivizing their next purchase through a range of prizes. In this association with HUL, we will be building interactivity in communication.”

The promo entitles consumers to a ‘Scratch and Win’ offer on buying Kwality Wall’s Cornetto. The scratch card, which actually is Cornetto Cone’s lid enables each buyer to earn reward points starting from Rs 10 worth of OxiCash, a secured stored value wallet on the mobile and utilize the same to connect with their loved ones - to winning a wide range of gifts and services. OxiCash, through this tie up will deliver to the Kwality Wall’s consumer - instant access to talk time and other VAS services on his mobile, by simply sending a sms to a dedicated code.
 
Speaking on the promotion, Sailesh Venkatesan, Category Head – Ice-cream Hindustan Unilever Limited said, “Kwality Wall’s has always come up with innovative and compelling ways of engaging with its consumers. We as market leader intend to grow the category by building frequency of consumption and intimacy with our diverse consumers. In case of Cornetto, it would be teenagers and young adults; thru their preferred choice of media i.e. Mobile phone & Internet.”

Oxigen aims to increase visibility and promotion of OxiCash usage with this innovative marketing campaign promising immediate returns on purchase of every ice cream cone the consumer buys this summer.

Catering to the lifestyle quotient of today’s youth, Oxigen envisages a delightful digital snacking culture on mobile phones with a guarantee to win instant prizes.  To use the OxiCash service offered by Oxigen, the subscriber needs to download an application on a GSM, GPRS-enabled handset, quickly and easily. The procedure involves both SMS and WAP medium to top-up the OxiCash wallet and transform one’s mobile phone into a gateway to unlimited fun!

Sourced From: IPAN