Vodafone Essar, one of India’s leading telecom service providers, is proud to associate itself with pop diva Madonna for her latest album launch “Hard Candy”. Vodafone is offering a chance to its subscribers to download album tracks – before they're available anywhere else.

Vodafone has globally tied up with Warner Music to have the new album of Madonna – Hard Candy exclusively available to Vodafone subscribers as a special premier. This is a first-of-its-kind initiative by a mobile service provider and heralds a new age in music album launches.

Following on from the incredible Confessions on a Dancefloor, Hard Candy has added an urban hip hop beat whilst keeping the club theme alive. As days tick down to the release of the album, Subscribers will get access to a different song every day. These tracks include: "Candy Shop", "Miles Away", "Give It 2 Me", "Heartbeat", "Beat Goes On", "Devil Wouldn't Recognize You" and "She's Not Me".

Vodafone customers will also have access to 4 full length videos from Hard Candy and special access to 30 Madonna tracks as Ringtones from the catalogue, for the first time ever.

Sourced From: Genesis Burson-Marsteller