Lenovo today announced the appointment of R K Amar Babu as Managing Director, Lenovo India. Amar will be responsible for the overall business and growth for Lenovo in India.

Amar Babu has more than 17 years of multi-functional experience of which over 10 years have been in leadership roles. He was most recently the Chief Service Delivery Officer of Idea Cellular Ltd., and a member of Idea Cellular’s Executive Committee.

Prior to this, Amar served as Managing Director (South Asia), Sales & Marketing Group, Intel Technology (I) Pvt. Ltd., and was in charge of Intel’s business in South Asia (India, Pakistan, Sri Lanka and Bangladesh), as well as all sales and marketing operations. As an integral part of the regional management team, Amar’s mandate included driving business growth and strengthening Intel’s brand and presence.

Before that, Amar was Vice President (Operations) for HCL Information Systems, where he was involved in all key strategic decisions and responsible for consumer, channel and retail business. Amar’s achievements at HCL include leading the marketing and operations resulting in significant business growth, and re-establishing HCL’s Toshiba business.

“We welcome Amar into Lenovo Asia Pacific’s senior management team. Lenovo India is a key contributor to Lenovo’s global momentum. I am confident that Amar’s ability to lead and manage high performance teams, his track record for developing internal talent and his understanding of the role of culture in a company's success will aid our growth in India,” said David Miller, President of Asia Pacific and Senior Vice President, Lenovo Group.

“Lenovo is a growing force in the global PC market and has achieved impressive traction in India, in a short span of time. I’m delighted to be part of an organization that takes pride in its multicultural heritage and customer-centric innovation,” said Amar Babu.

Amar has also worked at Citibank NA and HCL Hewlett Packard Ltd. Amar is a Management Post Graduate from XLRI, Jamshedpur and has an Engineering degree in Electrical & Electronics from PSG Tech, Coimbatore. 

Sourced From: Text 100 Public Relations Consultancy