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KFC becomes world’s 1st brand to be visible from space
2006-11-14 16:26:59 Source : Moneycontrol.com
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The cosmic Colonel Sanders logo was built in Rachel, Nevada, dubbed the “UFO Capital of the World,” on The World’s Only Extraterrestrial Highway. Area 51 is considered top-secret and the epicenter of inter-galactic communication.
“In India, our customers will be able to see these changes in our restaurants in the next few months as we roll out this re-imaging programme. The new and innovative design is refreshing and presents a strong brand image foundation. The logo communicates a progressive and vigorous spirit for KFC and prepares the brand for future growth”, said Mr. Arvind Mediratta, Chief Marketing Officer, Indian Sub-Continent YUM! Restaurants Indian sub-continent.
Sourced From: PR Pundit
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