INX News today announced the launch of a 360-degree marketing campaign for NewsX, India's premier HDTV-ready English news channel. Following the soft launch of the Channel on 27^th March this year and its availability on Tata Sky and dishtv on April 14^th, NewsX is now moving to the next stage of its marketing activity. A highly distinctive theme campaign has been developed by INX News in conjunction with Meridian Communications, illustrating the Channel's positioning of 'Clarity in a Complex World'.

The campaign is a 360-degree communications targeted at a highly focused audience. The core target audience for news is defined as "people at the top of the pyramid" – CEO's, entrepreneurs, business leaders and professionals who are leading India today and a rising well-educated new generation. 

Pre-launched research conducted for the Channel by Quantum Research confirmed that there was a gap in the market for people who demand well-researched, insightful television news of the highest standards.

The marketing campaign is designed to demonstrate that this is exactly what viewers will get from NewsX: intelligent, well-researched, analytical, un-biased and insightful news. The campaign takes key attributes such as 'Independent Thinking', 'Strength', 'Persistence', 'Global Perspective', 'Resolve', 'Precision' and dramatizes them in a visually arresting and intriguing way. The campaign uses house colours of Black, Grey and Yellow cuing both premiumness and intelligence.

Says Anthony Pettifer, Group Director, Brand and Communications, INX Network, "The campaign brief was to dramatize key attributes of the brand in a striking and intelligent way. Also in keeping with the clean and uncluttered look of the Channel, it was important to create advertising that had the same quality. This campaign is designed to strongly differentiate the NewsX Channel from other news channels. We believe it will create a lot of interest and add to the positive buzz that is already happening around NewsX".

The campaign which starts today will be in selected high impact and targeted outdoor sights across metros and key cities like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Cochin; and in key national dailies and trade publications as well as appropriately targeted television channels such as Discovery, Discovery Travel & Living, The History Channel, National Geographic, Star Movies and HBO. It will also be cross-promoted within the INX Network through 9X and 9XM and on other platforms like the internet.    

Sourced From: CMCG India Pvt. Ltd