IBM gives SME’s the ‘Express Advantage’ in India

Lingraju Sawkar, VP – GSMB IBM India/South Asia added, “The IBM Express Advantage offerings will enhance business partners’ capabilities to ensure that their customers have the resources to resolve their business challenges and grow. This launch further cements the commitment IBM has towards helping the biggest contributor to the growing economy.”

In India, some of our partners who have signed up with us under the program are Lasersoft, Sage software, Sobha Renaissance Info Tech, Karishma Software, Shawman, Spectrasoft, Radiant Infosystems, Nexstep, Global Groupware solutions, Team Works Solutions, Adrenalin eSystems, Pre-emptive Systems, to name a few.

"Today customers are looking for a robust, affordable solution that is easy to implement, manage and use," said Ms. Fida J Shaw , Director Marketing, Shawman Software Private Limited  an IBM Business Partner.  "That's what Express Advantage is all about. Now the IBM's Express offerings will play an integral part in making our customers’ dreams become a reality.  IBM has taken a great idea and made it even better."

A key component of Express Advantage is to support our business partners and build the ecosystem around the cities selected for the launch. In this endeavor, IBM has launched the Partner World Express Advantage program to provide the marketing, sales and other resources to sell in the mid-market space. Under this initiative IBM signs partners with their products and services built on IBM suite of products called IBM Built on Express Advantage.

This collaborative program combines the skills and local capabilities of IBM Business Partners with Express Advantage offerings to create proven solutions for the mid-market. 

Sourced From: Vox Public Relations