Hyundai encourages Children to ‘Sketch the i’

The all new compact Hyundai i10 - the most awarded car of 2008 - has a new association now, as it encourages schoolchildren across India to ‘Sketch the i’- an educational program aimed at creating safer drivers in the future by targeting today's school children. The country’s fastest growing auto manufacturer and leading innovator today announced that it would organise a series of school meets where students would be encouraged to present imaginative and interesting ideas on Road Safety.

On from 16th June, the program will continue till the 3rd Week of August, and will be organized at 3 levels – the school level, the city level and finally the all India competition. The final round of the competition will culminate in a national competition at Chennai in August 2008.

Through this program Hyundai aims to contact a total of 140,000 students targeting 250 schools in 14 different cities - Delhi, Lucknow, Chandigarh, Jaipur, Indore, Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Guwahati and Cochin.

“Hyundai is committed to providing communities with the resources they need to create safer traffic environments on local streets. Through this program, we aim to educate children on road safety, and we hope they will be safer in the future, whether they are drivers or pedestrians,” said H S Lheem, Managing Director, Hyundai Motor India Ltd.

He further added, “The association with school children is all about innovation and ideas and given that road safety is a prime concern for us at Hyundai, it followed naturally that we should link the two. We are always looking for ideas on how to boost road safety and where better to look than among the youngsters, who are the most imaginative.”

While the three submissions adjudged the best at the national competition will get the winning participants the opportunity to visit the Hyundai plant in Korea, all 52 participants in the national competition will be awarded a prize of Rs 10,000. Winners of city-wide competitions will be presented Rs 1,000 as prize money. Five of the best presentations from each of the 245 schools will be taken to city-wide competitions, from where three winning entries will be sent to the national competition at Chennai.

Hyundai has long supported the cause of road safety and is involved in running the student traffic volunteer scheme in the cities of Delhi and Chennai which will expand to include other metros in the coming months. This concept too links safety and environment together and is a step further in the cause of spreading awareness about these two issue. 

Sourced From: IPAN