Hewlett Packard, the leader in the imaging and printing market has strengthened its entry level laser printer portfolio with the launch of its smallest and most compact laser printers - the HP LaserJet 1007 and the HP LaserJet 1008. The new LaserJet series aims to complement the growing need for greater flexibility, productivity and cost savings among SOHO/SMBs and is available at a price of Rs 6,699 for 1007 and Rs 8,299 for 1008.

“As the market leader in the laser printer category (74% according to IDC Q4, 2007), we believe that we must constantly innovate to meet and surpass customer expectations. The LJ 1007 and LJ 1008 with HP’s new patented Spherical Toner, print speeds of up to 17 ppm and a compact form factor are designed to boost customer delight” said Ajay Rawal, Country Category Manager, Commercial Volume LaserJets, Imaging and Printing Group, Hewlett-Packard India Sales Pvt. Ltd.

The HP LaserJet P1007/P1008 printer series is HP’s smallest and most compact laser spherical toner printing system for the home and small offices, and features a new, patented smaller toner cartridge. Designed to conserve resources as well as office space, the ultra-compact HP LaserJet P1007/P1008 printer ships with less packaging than previous products and is engineered to use less energy over an extended period of time. The HP LaserJet P1007/1008 printer is designed for exceptionally quiet operation and offers fast speeds and a quick first page out to enhance productivity.

Key features and benefits:

• Save space with the HP LaserJet P1007/P1008 printer – HP’s smallest and most compact laser printing system – which features a sleek, ultra-compact design and easily fits on a desktop.
• Experience the latest in HP innovation with HP’s new, patented spherically-shaped toner and a redesigned cartridge which allows for a smaller print cartridge on HP’s smallest laser printer.
• New monochrome toner produces bold, crisp text and sharper images every time you print.
• Reliable and easy-to-use, the all-in-one toner cartridge means less supply management.
• Increase productivity with fast print speeds up to 15 ppm for the HP LaserJet P1007 and upto 17 ppm for the HP LaserJet P1008.
• Print a first page in less than 8.5 seconds from Powersave mode with no-wait Instant-on Technology.
• Keep energy bills low with the HP LaserJet P1007/P1008 printer, which is engineered to use less energy over an extended period of time. 
• With HP accessories, enjoy flexible networking options for greater cost efficiency and a variety of business needs. 

Sourced From: Genesis Burson-Marsteller