Digitas launches second agency in India

Digitas, today announced the launch of its second agency in India. To be based out of Chennai, the second agency, branded Digitas has been launched with a specific focus on providing high end digital and CRM services, including CRM analytics to its Global and local clients, and will concentrate initially on the southern markets  The agency will leverage Digitas' deep expertise in online marketing and CRM, as well as its global reach and business development resources, and the advantage that Chennai as a location provides in terms of its talent pool, especially in the digital space.

The agency will be led by Ms. Saroja Kannan, senior vice president and country business head. Saroja is a marketing professional with over 17 years of experience across direct marketing communications, analytical CRM and online marketing. A keen planner & strategist, she has worked in the verticals of telecom, insurance, charity/fund raising, financial services, FMCG, education and IT sectors, both as an entrepreneur as well as organization lead.

Previously, Saroja served as head of OgilvyOne, South, where she was awarded major international awards, including the Cannes Direct, Echo and Asian Effie's, for the most effective and innovative direct marketing campaign for her work on a Telecom brand. Among her many strengths, she has a proven track record of accomplishment in building brands and forging and maintaining meaningful client relationships.

Announcing this new Digitas agency, Alan Rutherford, CEO, Digitas Global, said: "We entered India earlier this year as Solutions | Digitas. A second agency under the Digitas brand banner allows a stronger focus on the southern markets. This decisive step once again illustrates our commitment to establishing a cutting-edge international digital network. We're thrilled to be working with Saroja, and bringing her talent into our global network is a huge advantage for Digitas and for our clients."

Saroja, equally very enthusiastic about this development, said "I am very excited to head the new, Digitas presence in India, and to offer an impressive range of interactive and digital capabilities.  Combined with my experience in CRM and direct marketing, we hope to be able to offer meaningful solutions to clients looking at holistic and comprehensive way of reaching their customers". 

Since joining Publicis Groupe early last year, Digitas has expanded into the, UK, France, India, Greater China including Hong Kong, Japan, Singapore and South East Asia. The launch of the Chennai operation is a key move in strengthening Digitas' presence in India and reinforcing its commitment to expand digital into emerging markets, and to grow digital market share across the globe.

Sourced From: Hanmer / MS&L Communications Pvt Ltd