Valentine’s Day - Full of surprises only on Big 92.7 FM

Come February 14th and the ‘Vibe of the City’ is clearly ‘Love’! As a true reflection of the vibe BIG 92.7 FM, India’s No.1 FM Station is celebrating Valentine’s Day, offering listeners a whole lot of surprises and action – whether on air or on ground from the 11-14th of February. Listeners can enjoy the most exclusive and romantic Valentine’s Day ever with their loved ones…only with BIG 92.7 FM.

Whether the programming mix or the on ground offerings, everything has been tailor made to excite lovers. Hence, whether tips on how to gear up for the big day and the necessary do’s and don’t to avoid last minute disappointments to winning BIG on the Radio Station ranging from jewelry, perfumes, dinner vouchers, prepaid gift cards and the likes. BIG FM RJ’s will also be visiting various colleges and youth hangouts across the city to organizing contests, checking the love-meters between couples and giving out a whole lot of goodies.

BIG 92.7 FM - Delhi’s 100 Chartbuster Station is celebrating Valentine’s Day with its listeners in true BIG style through an innovative on air contest, aptly titled ‘Fosla ka Ghosla’ (Fosla in local Delhi lingo is a term used for a frustrated one sided lover!). Through this contest, 4 lucky people will find their love matches on air. Both these couples stand to win a Charter Plane Ride to the Taj Mahal in Agra which will be preceded by a Limousine pick up from their residence followed by a romantic dinner, a quixotic package this Valentine’s Day for the love birds! The couples also get to contest each other by checking for their compatibility and level of romance which will be measured through creative messages that they dedicate to each other. The couple with the most innovative, fascinating and romantic Valentine’s message will have their pictures adoring a popular city hoarding.

BIG 92.7 FM - Mumbai, BIG FM has arranged a special program where Sonu Nigaam will be present at BIG FM studios to sing romantic dedications and provide V-Day proposal tips followed by interactions with his listeners. 5 lucky couples will also get to go on a special dinner date with Ajay Devgan and Kajol on 13th Feb and 10 lucky couples will also get to dine with RJs Archana and Rohit at a posh restaurant on 14^th Feb. Other on air programs include comedian Raju Srivastav giving away diamonds, based on contests played during the breakfast hour till the 13th February along with fashion tips for Valentines by Rocky S and Neeta Lulla, followed by dancing and hairstyling tips by Sandeep Soparkar & Hakims Alim respectively.

BIG 92.7 FM - Bangalore is celebrating Valentine’s Day through a unique property called ‘BIG Love Marathon’ where the station becomes a love station for 92 hours 7 minutes building-up to 14^th February. Daily unique features include preparations to ensure the perfect V-Day, most unconventional love stories (cross-country romances, internet affairs etc), hottest places to visit in town, what to wear / gift etc. A unique property called ‘Money atawa (or) Honey’ where a listener calls the RJ and asks her to fix up a date with a girl he likes. The girl then gets to choose between the date and the money on offer. Listeners will also get to speak with Sonu Nigam about his experiences working on the super hit sound tracks for the award winning Kannada movie ‘Mungaru Male’

BIG 92.7 FM - Kolkata, starting 11th February onwards, BIG FM will run on air compatibility quizzes. The theme - how well do you know each other? Grand prizes are to be won every day and the final prize will be a grand affair on the 14^th  February when the winning  couples are driven in a Mercedes, dressed in their best fineries as they cuddle over a candle light dinner in a plush five-star restaurant. The winning spree would still not be over because the lucky couple would also win a shopping bonanza of Rs 25,000/-.

BIG 92.7 FM - Hyderabad is celebrating Valentine’s Day with its listeners in true BIG style through an innovative on air contest, aptly titled ‘BIG Date in the SKY’ Through this contest, one lucky couple will get a Charter Plane Ride which will be preceded by a Limousine pick up from their residence followed by a romantic dinner, a quixotic package this Valentine’s Day for the love birds!

That’s not all; BIG 92.7 FM has created a special micro site aptly titled “BIG love Marathon” for all lovers hanging around on the internet. The site contains valentines tips, gifts etc. People can type and send their valentines message and the sender of the most creative message will get a chance to go live on-air. To participate and to send message listeners can log on to http://www.big927fm.com/valentines/#

Speaking on the occasion, Mr. Anand Chakravarthy, Vice President - Marketing, BIG 92.7 FM said “Valentine’s Day is an occasion for celebration and we are doing just that through our varied, quixotic offerings which are sure to excite listeners! We are offering our listeners a platform and an opportunity to express themselves and profess their love for each other. Our on air and on ground packaging has been innovatively put together to ensure wholesome entertainment and the best entertainment mix this Season of Love.” 

Sourced from: Adlabs Films Ltd