BA Systems, the first Indian Enterprise Core and Edge Managed Router Manufacturer Company announced that they are looking for Channel Partners in the Eastern Region of India. BA also launched First Made in India Router, EN 3500 for enterprise sector in Eastern Region recently. The router is conceptualized and designed out of Bangalore and manufactured out of Chennai for the needs of fast changing market requirements of emerging enterprise market in India.

"We are highly focused on mid size enterprises across all verticals. Eastern region being one of the Emerging markets in India in the areas of banking, finance, stock trading, manufacturing, etc., gives us tremendous opportunity to build a strong foot hold in this region with our EN 3500", said Mr. P J Singh - Founder & CEO, BA Systems.   

"We are looking to strategically partner with channels, including Systems Integrators (SIs) and service providers in the Eastern Region. We will be providing our partners with level-3 technical support, training and feature customization for partners/customers, as required. Channel partners would be the key ambassadors for our products and will focus on providing higher margins to the channels and value proposition to our customers", said Mr. B Jagadish - VP, Sales & Marketing - BA Systems

EN 3500 is a carrier grade, highly reliable, robust multi-process modular router operating system with inbuilt firewall, VPN, QoS, IDS, IPS and content filtering.

"EN 3500 is the culmination of efforts by BA Systems to enable the tremendous growth in the enterprise sector in India. It is the result of a vision to participate and lead in changing the landscape for enterprise networking with indigenous product development. The EN3500 provides enterprises an alternative to high-cost non-local products, by combining state-of-the-art technology, future-proofed architecture, yet cost effective. Combined with local support, BA Systems is well primed to provide both Capex and Opex savings to the enterprise", said Mr. Singh.

"We already have Microsense as our distributor - who is a very active player in this region. Through some of our existing channels we have been able to get into the network of companies like MESCO Steel, VNSL Data Center, BSNL East (IIT Kharagpur). We are working closely with the partners to develop new solutions to best address customer needs and deliver innovative and tailor-made solutions for the eastern market" added Jagadish.

"Our product strategy is to provide the world's best performance/price ratio line of enterprise routers, with open interfaces, offering customers service creation ability and ease of management. The key technical accomplishment is BA Systems' success at developing a high performing enterprise router based on a modular architecture, with software developed in India with technical support from US. We have already designed & developed, and are able to manufacture and deliver, an enterprise class router with best price performance benefits", said Jagadish.