Aladdin announces general availability of HASP SRM

Aladdin Knowledge Systems (NASDAQ: ALDN), the leader   in  Software  DRM,  strong  authentication  and  content  security solutions, today announced general availability of HASP SRM, the industry's first  business-accelerating Software Rights Management solution that fully integrates   hardware-  and  software-based  anti-piracy  and  intellectual property protection with secure licensing.

Recognizing  that  today's  software  publishers operate in an increasingly competitive  business  environment,  Aladdin  has  built  into  HASP SRM an unprecedented  level  of flexibility that delivers a wide range of business choices  never  before  available.  Using  HASP  SRM to manage their entire software  protection  and  licensing  lifecycle,  publishers  can  maximize revenue  and  increase  differentiation by offering a variety of attractive software  packages  that  meet  dynamic market trends and changing customer needs.  Aladdin's  new  HASP  SRM  solution  enables publishers to sell and distribute  software  as,  when  and  where  they  need,  without having to maintain  multiple  DRM  systems  and  without compromising their products'

security.

Innovative Business-Enabling Technology and Complete Life-Cycle Support

The heart of HASP SRM is its Cross-Locking (superscript: TM) technology that enables software publishers to choose the security key after protection is implemented: a hardware key HASP HL or a software (electronic) key HASP SL. Engineers protect the software once and release a single protected application binary. Business decision-makers can then apply licensing models and choose the security protection key with a click of the mouse any time during the entire lifecycle of the product ? from initial release and after deployment in the field.

An easy-to-implement, out-of-the-box solution, HASP SRM empowers software publishers with the ability to mix-and-match a variety of protection, licensing and distribution capabilities for the creation of tailored, customized product offerings. With HASP SRM, software publishers can readily adapt their operations, on-the-fly, in response to new business opportunities such as new geographical markets, emerging target segments, different user types, and budget constraints. Because HASP SRM comes from Aladdin, customers can gain all of these advantages while being assured that their products and underlying intellectual property benefit from best-of-breed protection.

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