Megasoft launches smart tagging, context based advt engine

Megasoft Limited (BSE CODE NO: 532408), a transnational Intellectual Property-driven, product-based technology company, today announced that its telecom division XIUS has unveiled ‘MYPeers’, a new revolution in the peer-to-peer communication.  Entirely developed at their R&D centre in Hyderabad, XIUS is the first vendor in the globe to develop a smart-tagging and context-based advertising engine for the communications industry.

Speaking from Barcelona, Mr. GV Kumar, Managing Director & CEO, Megasoft Ltd. & XIUS, said "XIUS has endeavoured to develop innovative products and solutions for the global telecom industry year after year.  For the end-mobile user, MYPeers will revolutionize the way he communicates with his peers.  For industry players, in today’s falling ARPU scenario, MYPeers will add a potent revenue stream to MVNOs, MNOs and other telecom service providers by enabling them to provide enhanced peer-to-peer communication tools”.

To explain what it means in terms of applications, let us consider two friends ‘A’ & ‘B’.  Between the two peers, when ‘A’ sends an SMS to ‘B’ asking him to meet him at Starbucks, the MYPeers engine adds to the message, additional and useful information, such as contact numbers for a taxi, directions on how to reach Starbucks etc.  Such a context-based messaging assists ‘B’ to reach Starbucks without him having to make efforts.  By this many end users would get relevant help based on content sent from the source peer.

Peer-to-peer value-add in active communication is touted as the next 'killer application' in communication.  The adoption of this new innovation, on peer to peer active content enhancement, will enable service providers an additional stream of revenue from the content and advertisement industry and also indirectly through subscription of the service.

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