HUL launches Aviance Men’s Solutions

Hindustan Unilever Limited launches exclusively for men under the platform of their premium skin care brand, Aviance Men’s Solutions. These unique men’s skin care range is targeted to deal with two predominant skin problems that Indian men have to combat shine and premature ageing.

Research conducted on men’s grooming habits indicates that men unlike women don’t consider a daily skincare regime an essential part of their grooming. It also indicates that most men are not conscious of the fact that their skin is different than that of women. Men’s skin is of a different texture; it’s thicker, has more collagen and oilier. This extra lubrication provided by skin is essential for beard growth and helps to counterbalance the effects of time; however, when mixed with dirt and dead cells, it can clog pores and cause breakouts. Plus exposure to sun’s damaging UVA/UVB rays is one of the leading causes of premature skin aging. The new Aviance Men’s Shine and Age Solutions^TM has been specifically formulated with men’s skin care needs in mind. These ingredients, which show visible results in cleansing and nourishing the skin makes them essential products for every male.

Aviance Men’s Solution AgeCombat^TM and Aviance Men’s Solution ShineCombat^TM have been specially formulated by Unilever’s global and regional technology network with centers in USA, Japan & Europe based on the latest manufacturing processes and ingredient science. Both the range comes along with Aviance Men’s Solution BacteriaCombat^TM for complete men’s skin care.

Aviance Men’s Solutions incorporates the latest innovations in its manufacturing processes and ingredient science. This is done to ensure that the Age and ShineCombatTM range will deliver the brand promise i.e. no-fuss, expert, skincare range. Aviance with its unique offering is well placed to carve a substantial niche for itself.

AgeCombat^TM range has been specially developed to fight the early signs of ageing in male skin. It retards the sign of ageing by boosting collagen levels to plump up and rejuvenate skin using anti- oxidants that leave skin soft, smooth and supple through out the day.

ShineCombat^TM range has been specially developed to combat oily skin, acne and clogged pores. Its unique composition not only controls shine and over-production of oil but also decreases the P.acne level, which causes pimples. ShineCombat^TM also contains oxidants that leave skin clear and radiant.

Bacteria Combat^TM refreshing bath gel is specially developed to deter and decrease the growth of bacteria that cause body odour. Its special formulation ensures that skin smells fresh and clean all day long.

The Aviance Men’s Solution has an array of products under its portfolio, which comes in an eye-catching package, the Anti-Ageing Toning Facial Wash (Rs 950, 115ml) that will help to thoroughly cleanse the skin and refine pores thus moisturizing the skin in one single step. The Anti-Ageing Hydrating Gel Cream (Rs 1050, 50ml) that works constantly to erase fine lines or wrinkles by leaving the skin looking young, smooth and healthy. The Oil-Control Toning Facial Wash (Rs 900, 115ml) thoroughly cleanses the skin and acts as a refining toner in one simple step. Oil-Control Hydrating Gel Cream (Rs 950, 50ml), controls excess oil to give the skin a fresh and smooth feel and also combats oxidants thus actively whitens the skin. Bacteria Combat Refreshing Bath Gel (Rs. 750, 195ml) ensures that your skin smells fresh and clean all day long.

Aviance Men’s Solution now is available in India from May 2008 onwards. The products will be sold exclusively through trained Hindustan Unilever Network consultants and will not be retailed through store format. Aviance Men’s Solutions is a 100% imported range from Thailand.

Sourced From: Red Consulting