Emami launches Boroplus Triple Action Moisturising Lotion

Emami Limited, the Rs. 620 crore personal care and healthcare major, launches another breakthrough product to protect your skin from the summer heat. Boroplus Triple Action Moisturising Lotion is enriched with Fruit Complex and Sea Minerals, which keeps skin fresh and healthy during summer.

Formulated after intensive research at Emami’s Research & Development Centre, Boroplus Triple Action Moisturising Lotion rehydrates the skin, maintains moisture balance and prevents moisture loss of the skin. It nourishes and protects the skin from excessive heat. It’s a non – oily and non – sticky lotion, which has an excellent fragrance and absorbs easily.

“During summer and non-winter season, the heat, dust, pollution, stress etc, takes a toll on the skin’s natural moisture content and makes it dull and lifeless. Boroplus Triple Action Moisturising Lotion rejuvenates the skin, making it soft, lively and glowing. We are sure that this lotion, which comes with an attractive packaging, will become a must-buy and must-use for the people across the country”, said Mr. Harsh Agarwal, Director, Emami Group.

The marketing efforts for Boroplus Triple Action Moisturising Lotion will be supported by a massive advertising campaign throughout the country featuring leading film actress Kareena Kapoor, the Brand Ambassador of Boroplus product range. Boroplus Triple Action Moisturising Lotion is available in 100 gm and 25 gm containers and is priced at Rs. 35/- and Rs. 5/- respectively.

Sourced From: Vaishnavi Corporate Communications Pvt Ltd