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Moneycontrol India :: News :: Emami Limited launches Emami HAIRLIFE Instant Hair Pack :: Emami :: Press- Market :: Emami Limited,personal care ,healthcare,Emami HAIRLIFE Instant Hair Pack,Priti Sureka
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Emami Limited launches Emami HAIRLIFE Instant Hair Pack
2008-05-16 20:48:06 Source : Moneycontrol.com
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Emami Limited, the Rs. 600 crore personal care and healthcare major, has launched Emami HAIRLIFE Instant Hair Pack nationally. Emami Hairlife Instant Hair Pack is a premixed, crème herbal hair pack enhanced with vitamins and proteins to make hair beautiful and healthy from within.

 

From time immemorial, women had to resort to cumbersome and extremely long procedures to prepare home-made therapies for the hair to make it strong from within and attractive from outside. How many women wished there was a fairy godmother who would wield a magic wand and make their hair super-stylish and manageable not to mention, hair looking well-nourished and rejuvenated, without even blinking an eye-lid!

 

Emami has identified such a need and now makes it possible with the introduction of a breakthrough hair- care innovation - Emami HAIRLIFE - Instant Hair Pack, which makes hair shinier, easy to manage and look like a million bucks along with revitalising and making it strong from within and all of this in just 10 minutes. KERAHERB11™, an advanced herbal formula, ensures optimum action in just 10 minutes, which helps those women who are hard pressed for time and are constantly on the move, women who want to fashionably turn up at every occasion and are looking out for easy solutions to make life less-complicated.

 

Emami HAIRLIFE Instant Hair Pack is a non colouring nourishing herbal pack which contains time tested ingredients such as Mehendi, Amla, Reetha, Shikakai, Multani Mitti, Methi, Neem and Lemon coupled with the precious goodness of green almonds, jojoba oil, aloe vera, soya proteins and multi-vitamins. The pack works in more ways than one – it Nourishes and revitalizes the hair, Strengthens and conditions the hair, Gives silk and shine to the hair, Prevents hair fall, Promotes hair growth and Checks dandruff. 

 

“We have test - marketed Emami HAIRLIFE Instant Hair Pack in West Bengal in this Financial Year. Consumer response has been extremely encouraging. Now we are eyeing a Pan India presence for the product. We also have plans to export HAIRLIFE in international markets like Dubai, Bangladesh and Sri Lanka within the next six months”, said Ms. Priti Sureka, Director, Emami Limited.

 

Emami HAIRLIFE - Instant Hair Pack is a formulation that has received the seal of approval from the famed National Trichology (Hair specialists) Services, Australia and is available in user-friendly pack of 70 ml priced affordably at Rs. 26/- a pack. 

 

Sourced From: Vaishnavi Corporate Communications Pvt Ltd

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