IPL’s credit roll starts with Shah Rukh Khan

New Delhi, May 14

Shah Rukh Khan’s time in the limelight as owner of Kolkata Knight Riders has grabbed the biggest share of print coverage during the Indian Premier League. That star factor would help the tournament, pitched as the cricket and Bollywood masala mix, was evident, but King Khan, untiringly cheering for his team, has stolen the show. English publications across metros have dedicated 45 per cent of their celebrity coverage to the actor.

Fellow actor and co-owner of the Kings XI Punjab, Preity Zinta, managed a second position with 15 per cent. Even if we excuse liquor baron Mr Vijay Mallya’s team’s disappointing performance, ‘the king of good times’ manages to get just 6 per cent of the celebrity coverage, ahead of Mukesh Ambani’s 5 per cent.

However, Mr Mallya’s team’s brand ambassador Katrina Kaif has done her bit bringing in the glam quotient for the Bangalore Royal Challengers, while Akshay Kumar added some punch with his daredevilry to the buzz around the Delhi team. But that comes nowhere close to the intense interest Ms Priyanka Gandhi’s one time visit generated.

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