The has conquered another bit of the empire. Tata Motors is now the proud owners of the iconic and brands. In an all cash deal, Tata Motors will buy the British marquee brands for USD 2.3 billion. Ford will contribute 600 million dollars towards the pension plans.
So, what does a fellow co-bidder think of the deal?
Applauding Tatas' success, , MD, Mahindra & Mahindra, said this acquisition highlights India's prominence in the global auto arena.
, President-Automotive Division, M&M, said, "Undoubtedly, Jaguar and Land Rover are brands that any auto manufacturer would like to have in their portfolio of brands. Mahindra was also interested in JLR. It's a very different ball game from what any of us have been doing so far," he added.
Though the industry views the deal as coming of age for the Indian auto sector, most think that managing the two companies is a different ball game.
, Chairman, Bajaj Auto, said, "I am delighted that Tata Motors has got the deal both as an industrialist, as a person in the automotive industry, and as an Indian. I regard these two -- Land-Rover and Jaguar -- as iconic brands and time will show what happens. But I have no doubt that people will sort it out very well at Tata Motors. I hold both Ratan Tata and Ravi Kant in extremely high regard. There is no reason to believe that they wouldn’t make a success out of this. There are lots of things to be done to learn from them like their technology, R&D, brand name, and dealer network. So, there are lots of things that Tata Motors would have to learn from them and maybe vice versa.”