New Delhi, May 11

Reliance Money, a subsidiary of Reliance Capital, has tied up with Nasdaq-listed Sify to distribute its financial products and services through over 3,300 Sify i-Way retail outlets in more than 150 cities.

"This alliance will help expand the distribution reach of our products and services exponentially. It will help us tap the day-traders and youngsters who frequent the internet caf‚," Mr Sudip Bandyopadhyay, CEO and Director, Reliance Money, told Business Line.

The Sify i-Way outlets are run by independent franchisees of Sify. Reliance Money would train the personnel at i-Way outlets on its financial products and services.

Cable Network

Besides access to the Sify i- Way outlets, this tie-up would also help Reliance Money to enter Indian homes on the back of Sify's cable distribution franchisee network of about 3,000 persons.

For Sify, this tie-up could result in additional revenues as well as increased walk-ins to their i-Way outlets.

Taken from Business Line

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