US recession not to affect ad spends
Published on Wed, Mar 05, 2008 at 21:07 , Updated at Wed, Mar 05, 2008 at 22:13
Source : CNBC-TV18
| ads by google |
Business building versus award winning advertising, 360 degree ideas and networked worlds; that is just some of the stuff the World Federation of Advertisers was throwing up today. The goal was to engage effectively with consumers. The `R' word that the US is grappling with, didn't make an appearance. All the talk about recession in the US and the impact that its going to have on the global economy doesn't seem to have impacted some of the world's biggest advertisers yet. P&G didn't commit to any figures. But they did say that they are committed to the consumer. That can be interpreted to mean that they are committed to spending on marketing. “A recession also provides an area of opportunity. If you are really focused on what you stand for and on how to embrace consumers, this is when you can win all in the recession. Advertisers who know their consumers will do well,” said Bernhard Glock, VP- Global Media and Communications, P&G. The World Federation of Advertisers has a 50 strong delegate team here from different parts of the country. All of them are extremely bullish on the India growth story. “We are making tremendous investments in this country, in terms of making sure that we have a retail infrastructure, so that we are not just addressing urban but also villages in India. Its one thing to sell somebody a phone and it’s another thing to make sure you have a care system in place, so if something goes wrong they can come back and ensure that their problems are solved,” said Keith Pardy, Senior VP- Strategic Marketing, Nokia. The market has always had new words to describe the same thing. So, the takeaway today is call your consumer partner and see where your brand goes. |
Messages on Business Talk
Other comments
Realty body calls for 15% price cuts for affordable housing
i would just say, don,t presurise government by saying there will be sao many job loss. Its your duty to see that t...
in Business Talk - vm179210 at 23-Nov-08 04:34
Sit with cash, Pospone buying,wait for lows7500/8000
Jagdish Gaba, Well said, and it is very true but investors normally do not follow this this saying in true meaning...
in Business Talk - dineshsahay at 23-Nov-08 03:09
Rate this article
News
No News on P and G
Notices
01-11 Procter & Gamble Hygiene & Health C...
01-11 Procter & Gamble Hygiene & Health C...
Expert Advice
No Expert Advice on P and G
Management Interviews
No Management Interviews on P and G
Brokerage Reports
05-11 Buy Procter & Gamble, target of Rs ...
15-10 Buy Procter and Gamble, target of R...
Technical Calls
No Technical Calls on P and G
| ||||||||
|
|
Chat
Ambareesh Baliga
, Karvy Stock Broking
(24 Nov- 16:00hrs)
What's the outlook for the market?
Poll
Newsletter
Keep in touch with News day & night. Subscribe to:
Mobile Services
Get news on the move SMS to 52622
- SMS M for Market News
- SMS B for Latest Business News
- SMS S (stock name) for latest news



Offline


By Anuradha Sengupta, CNBC-TV18


