Arvind Brands inks pact with Hartmarx Corpn

Bangalore, May 7

Arvind Brands, a division of Arvind Mills Ltd, has signed an exclusive licence agreement with The Hartmarx Corporation. As a part of the agreement, Arvind Brands will have exclusive rights to design, distribute and retail in India, Hart Schaffner Marx, Pierre Cardin and Sansabelt – global men’s apparel brands.

Tailored clothing company Hartmarx Corporation manages more over 35 brands either owned or licensed. Hartmarx, through its brands Hart Schaffner Marx, Pierre Cardin and Sansabelt, offers a range of formal dressing options for men. The three brands will be distributed through large departmental stores and multi-brand outlets.

Says Mr Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills: “The tie-up with Hartmarx Corporation will not only add strength to our portfolio but will also help us in taking a dominant position in the suits market. Arvind Brands will initially introduce three iconic brands in India – Hart Schaffner Marx, Pierre Cardin and Sansabelt, but the door is open to bring in many of the brands in the future from the Hartmarx stable.”

Mr J. Suresh, CEO of Arvind Brands, says: “The suit segment in the Indian market is all set to explode. We would like to encash on this opportunity. Our partnership with Hart Marx will certainly help us take an aggressive stance in the men’s suits market.”

Taken from Business Line

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