We are in the midst of India’s digital revolution. The government and industry alike understand the tremendous potential of technology. Technology is now widely recognized as an essential growth driver that is as critical as utilities such as water, gas, and electricity.
India’s Internet adoption is gaining momentum very quickly. While it took ten years for India to get its first ten million users, it only took another ten years to hit the first 100 million. But the next 100 million users came in three years between 2010 and 2013, and the third 100 million took only 18 months. Internet users crossed 300 million in December 2013.
Internet Protocol (IP) traffic in India will quadruple between 2014 and 2019 at a pace of 33% annually, spurred by rising usage of mobile data and additional networked devices, according to Cisco visual networking index ( VNI) released earlier this year.
By all accounts, this digitization of India will continue at the same frantic pace. It won’t be long before we talk of the Internet of Everything
(IoE), Robotics, 3D printing and AI (Artificial Intelligence) in the same breath as we talk of phones today. That would be enough to start a virtuous spiral towards a Made-in-India advantage, extreme manufacturing progress, infrastructure milestones and a big leap towards a country where citizens and governments are always connected and powered with real-time analytics and data on the go or an uber-savvy market where customers are happily fuelled with new benefits of Cloud. Signs of that scenario are already visible.
Cisco VNI predicts that India will have 650 million smartphones and 18 million tablets by 2019. This mobile-centric environment will give service providers a new landscape of challenges and opportunities to innovatively deliver a variety of mobile services and experiences to consumers and business users as the IoE
continues to take shape.
Forrester had registered the impact of the Web on offline sales to be much greater 2014 onwards with the emergence of smartphones and the mobile Internet playing a much bigger role in influencing the purchase decisions of online users. In fact, the Forrester Research Web-Influenced Retail Sales Forecast, 2014 to 2019 for India, augured that some $70 billion in offline sales in India will be influenced by the Web in 2019 and that mCommerce in India will reach $ 19 billion in 2019.
The effect of digital disruption on business has the potential to overturn incumbents and reshape markets faster than perhaps any force in history, according to a new report released by the Global Center for Digital Business Transformation (DBT Center), an initiative between Cisco and the International Institute of Management Development (IMD) in Lausanne, Switzerland. Despite this, the survey indicated 45 percent of companies do not believe digital disruption merits board-level attention. 43 percent either do not acknowledge the risk of digital disruption, or have not addressed it sufficiently. Only 25 percent describe their approach to digital disruption as proactive.
But for India to sustain its current growth levels, it is imperative to take a proactive approach to digitization. The Government's ambitious Digital India
program envisions a scenario where infrastructure would be offered as a utility to every citizen, governance and services would be on demand and citizens would be digitally empowered.
The Digital India
initiative aims to integrate government departments and the people of India by ensuring the government services are made available to citizens electronically by reducing paperwork. The initiative also includes plan to connect rural areas with high-speed internet networks. The three components of Digital India
- creation of digital infrastructure, delivering services digitally and digital literacy will set a wave of digital change in motion.
Clearly the future looks bright for a digital India!