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Prime Focus
BSE: 532748|NSE: PFOCUS|ISIN: INE367G01038|SECTOR: Media & Entertainment
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Company History - Prime Focus
We were incorporated as a Private Limited Company on June 
 24, 1997. Thereafter, the word 'Private' was deleted from our
 name under the provisions of Section 43A(2). Pursuant to this, 
 our Company was converted into a public limited Company,
 vide a fresh Certificate of Incorporation dated April 24, 2000, 
 issued by the ROC. The Company traces its roots to the
 proprietary concerns of its Directors - 'Video Works' of 
 Mr. Naresh Malhotra and 'Video Workshop' of Mr. Namit 
 Malhotra which were merged to form Prime Focus Private 
 Limited.
 
 The promoters had predicted the importance of achieving 
 critical mass in the growing Entertainment Industry and identified
 the need to provide the entire spectrum of services involved in 
 feature films and ad films industry. Our Promoters have three 
 decades of experience in the film industry, which is 
 complimented by a team of creative personnel and competence
 in the latest relevant technology in post-production.
 
 They began as proprietary concerns started by our founders - Video
 Works
 (EQR) of Mr. Naresh Malhotra and Video Workshop (Post Production -
 NLE)
 of Mr. Namit Malhotra. Both the firms were merged in 1997, to form
 Prime Focus as a consolidated entity built up of advanced technology
 and inhabited by selective native talent. Since then, we have grown
 to
 become one of the leaders of Asia in post production and visual
 effects
 services with locations & partners across the world. With our
 creativity and customer service, we have established ourselves as is
 a
 sought after destination in the country for post production services
 in
 feature films, visual effects, digital intermediate, ad-films, music
 videos, broadcast design and TV shows.
 
 We have been a pioneer in the use of digital technologies in post
 production for the past decade and continue to lead the industry.
 
 Major Milestones
 
 1995-1996 : Non-Linear Editing, TV Serial Editing
 
 Video workshop, the proprietary concern, pioneered the non linear
 editing revolution by installing the Media 100 system way back in
 1995
 to cater to the lower end television shows.
 
 1996 - 1997
 
 Prime Focus emerged as one of the leading television post production
 facilities with 23 shows per week on broadcast.
 
 1997 : 
 Online Systems, Ad and Music video editing
 
 1998 - 1999:
 
 We consolidated our position in the commercials and broadcast design
 space as one of the top companies and created a niche in the highly
 demanding domain of commercials.
 
 2000 : Telecine, Film Promos
 
 Lead by the strategy of integration through technology, we set up
 one
 of the best telecine facilities to cater to the growing demands of
 commercials and feature films. Most telecine at the time was being
 done
 internationally due to the lack of quality facilities within the
 Country. We were the first company to train our people outside India
 on
 the color correction technologies. We were also the first to bring
 in
 an expat colorist to make sure the market got what they wanted and
 we
 groomed our local talent under the experience of expats. This gave
 us
 an instant world class profile and the efficient local talent. We
 have
 has emerged as the largest site for thomson Spirit in the
 Asia-Pacific
 region.
 
 2001-2002 : Film Scanning/Recording, ISO certification
 
 After having built a quality profile on telecine, we decided to get
 into the feature film space by offering film scanning and recording
 services. There again we brought in the best scan and record
 systems.
 This lead to our foray into visual effects and Digital Intermediate.
 We
 also made the first Indian film shot on DV.
 
 2003 : Digital Film Lab
 
 After having built expertise in the digital film world, we pioneered
 into the Digital Intermediate ('DI') space delivering the first DI
 in
 July 2003. We set up a world class DI facility with the same
 specification of kit and processes as followed at other successful
 centers of the world. This has created a major change in the way
 films
 get finished and the overall standard with regard to visual
 enhancement
 is clearly visible in the films being made today in Indian Film
 Industry.
 
 We also set up the first fully integrated and calibrated digital
 intermediate pipeline for frame by frame feature film colour
 grading/restoration in India.
 
 We introduced the Motion control rig (`MILO') in India which is the
 first and only such rig in India, till date. The rig was got to help
 execute visual effects sequences which were earlier not even
 conceptualized.
 
 2004 : Mocon/Visual Effects and Expansion of DI
 
 In order to build the market and demonstrate our confidence in the
 space we co - produced the first visual effects film titled `Gayab'
 (Invisible). This was co - produced with the eminent Ram Gopal
 Verma's
 company and met with reasonable success while our work was greatly
 appreciated.
 
 Continuing the trend We, introduced the first Panasonic Varicam HD
 camera and co-produced another high profile film called `Life Ho To
 Aisi' with Indian stars and eminent director Mahesh Manjrekar which
 released in 2005 and got critical reviews for its special effects
 work
 
 In July 2004, we set up a world class DI facility through a
 strategic
 partnership with India's premier laboratory `Adlabs' offering end to
 end services and with the depth of infrastructure being larger than
 most in the world.
 
 (Source : Company Management)
 
 2005 Geographical Expansion
 
 To provide the commercials industry with a boutique facility, with
 infrastructure and interiors at par with international studios, we
 setup a studio in Lower Parel, Mumbai. Also a facility in Chennai
 has
 been commissioned to cater to the South Indian Film market.
 
 2006
 
 -Company announced the launch of its digital postproduction
 facility.
 
 2007
 
 -Prime Focus expands India operations Ltd. It has announced the
 official launch of its fourth India facility at Chennai.
 
 -Prime Focus Successfully Prices USD 55 million Zero Coupon Foreign
 Currency Bonds.
 
 2009.
 
 - Prime Focus Ltd has informed that Mr. G P Aiyar is been appointed
 as Additional Independent Director w.e.f. July 03, 2009.
 
 --Registered Office of the Company has been shifted from Anand Kunj,
 North Avenue, Linking Road, Santacruz (West), Mumbai - 400054 to
 Prime Focus House, Opposite Citi Bank, Linking Road, Khar (West)
 Mumbai - 400052 
 
 2010
 
 -Prime Focus bags order worth USD 11 million
 
 -Prime Focus bags order worth Rs 200 cr from Hollywood Studio.
 
 -Company has splits its Face value of Shares from Rs 10 to Re 1
 
 2011
 
 -Prime Focus awarded 2D and 3D conversion of  Harry Potter and the
 Deathly Hallows (7A) by Warner Brothers.
 
 -Lucasfilm works with Prime Focus to convert Star Wars: Episode I The
 Phantom Menace to 3D
 
 -Star TV Leads the Industry partnering with Prime Focus on the award
 winning CLEAR Technology Transforming Broadcast Operations to Digital
 across all platforms.
 
 -UTV Motion Pictures and Prime Focus announce multi-film deal.
 
 -The Company has acquired further stake in Prime Focus London PLC, a
 direct subsidiary of the Company by acquiring 1,800,000 through
 secondary market purchase of the Company's Ordinary Shares of 5 pence
 each whereby the stake of the Company has increased from 59.57% to
 65.05% in the Company.
 
 2012
 
 -British Film Institute (BFI) selects Prime Focus Technologies for
 archive digital services.
 
 -Prime Focus Technologies expands global horizons to South Africa -
 Digital Content Specialist forms strategic alliance with ISP giant
 LaserNet.
 
 -Prime Focus Technologies lands major media processing services deal
 with prestigious Hollywood Studio.
 
 -Prime focus delivers 400 visual effects shots for Total Recall.
Source : Dion Global Solutions Limited
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