We were incorporated as a Private Limited Company on June
24, 1997. Thereafter, the word 'Private' was deleted from our
name under the provisions of Section 43A(2). Pursuant to this,
our Company was converted into a public limited Company,
vide a fresh Certificate of Incorporation dated April 24, 2000,
issued by the ROC. The Company traces its roots to the
proprietary concerns of its Directors - 'Video Works' of
Mr. Naresh Malhotra and 'Video Workshop' of Mr. Namit
Malhotra which were merged to form Prime Focus Private
The promoters had predicted the importance of achieving
critical mass in the growing Entertainment Industry and identified
the need to provide the entire spectrum of services involved in
feature films and ad films industry. Our Promoters have three
decades of experience in the film industry, which is
complimented by a team of creative personnel and competence
in the latest relevant technology in post-production.
They began as proprietary concerns started by our founders - Video
(EQR) of Mr. Naresh Malhotra and Video Workshop (Post Production -
of Mr. Namit Malhotra. Both the firms were merged in 1997, to form
Prime Focus as a consolidated entity built up of advanced technology
and inhabited by selective native talent. Since then, we have grown
become one of the leaders of Asia in post production and visual
services with locations & partners across the world. With our
creativity and customer service, we have established ourselves as is
sought after destination in the country for post production services
feature films, visual effects, digital intermediate, ad-films, music
videos, broadcast design and TV shows.
We have been a pioneer in the use of digital technologies in post
production for the past decade and continue to lead the industry.
1995-1996 : Non-Linear Editing, TV Serial Editing
Video workshop, the proprietary concern, pioneered the non linear
editing revolution by installing the Media 100 system way back in
to cater to the lower end television shows.
1996 - 1997
Prime Focus emerged as one of the leading television post production
facilities with 23 shows per week on broadcast.
Online Systems, Ad and Music video editing
1998 - 1999:
We consolidated our position in the commercials and broadcast design
space as one of the top companies and created a niche in the highly
demanding domain of commercials.
2000 : Telecine, Film Promos
Lead by the strategy of integration through technology, we set up
of the best telecine facilities to cater to the growing demands of
commercials and feature films. Most telecine at the time was being
internationally due to the lack of quality facilities within the
Country. We were the first company to train our people outside India
the color correction technologies. We were also the first to bring
an expat colorist to make sure the market got what they wanted and
groomed our local talent under the experience of expats. This gave
an instant world class profile and the efficient local talent. We
has emerged as the largest site for thomson Spirit in the
2001-2002 : Film Scanning/Recording, ISO certification
After having built a quality profile on telecine, we decided to get
into the feature film space by offering film scanning and recording
services. There again we brought in the best scan and record
This lead to our foray into visual effects and Digital Intermediate.
also made the first Indian film shot on DV.
2003 : Digital Film Lab
After having built expertise in the digital film world, we pioneered
into the Digital Intermediate ('DI') space delivering the first DI
July 2003. We set up a world class DI facility with the same
specification of kit and processes as followed at other successful
centers of the world. This has created a major change in the way
get finished and the overall standard with regard to visual
is clearly visible in the films being made today in Indian Film
We also set up the first fully integrated and calibrated digital
intermediate pipeline for frame by frame feature film colour
grading/restoration in India.
We introduced the Motion control rig (`MILO') in India which is the
first and only such rig in India, till date. The rig was got to help
execute visual effects sequences which were earlier not even
2004 : Mocon/Visual Effects and Expansion of DI
In order to build the market and demonstrate our confidence in the
space we co - produced the first visual effects film titled `Gayab'
(Invisible). This was co - produced with the eminent Ram Gopal
company and met with reasonable success while our work was greatly
Continuing the trend We, introduced the first Panasonic Varicam HD
camera and co-produced another high profile film called `Life Ho To
Aisi' with Indian stars and eminent director Mahesh Manjrekar which
released in 2005 and got critical reviews for its special effects
In July 2004, we set up a world class DI facility through a
partnership with India's premier laboratory `Adlabs' offering end to
end services and with the depth of infrastructure being larger than
most in the world.
(Source : Company Management)
2005 Geographical Expansion
To provide the commercials industry with a boutique facility, with
infrastructure and interiors at par with international studios, we
setup a studio in Lower Parel, Mumbai. Also a facility in Chennai
been commissioned to cater to the South Indian Film market.
-Company announced the launch of its digital postproduction
-Prime Focus expands India operations Ltd. It has announced the
official launch of its fourth India facility at Chennai.
-Prime Focus Successfully Prices USD 55 million Zero Coupon Foreign
- Prime Focus Ltd has informed that Mr. G P Aiyar is been appointed
as Additional Independent Director w.e.f. July 03, 2009.
--Registered Office of the Company has been shifted from Anand Kunj,
North Avenue, Linking Road, Santacruz (West), Mumbai - 400054 to
Prime Focus House, Opposite Citi Bank, Linking Road, Khar (West)
Mumbai - 400052
-Prime Focus bags order worth USD 11 million
-Prime Focus bags order worth Rs 200 cr from Hollywood Studio.
-Company has splits its Face value of Shares from Rs 10 to Re 1
-Prime Focus awarded 2D and 3D conversion of Harry Potter and the
Deathly Hallows (7A) by Warner Brothers.
-Lucasfilm works with Prime Focus to convert Star Wars: Episode I The
Phantom Menace to 3D
-Star TV Leads the Industry partnering with Prime Focus on the award
winning CLEAR Technology Transforming Broadcast Operations to Digital
across all platforms.
-UTV Motion Pictures and Prime Focus announce multi-film deal.
-The Company has acquired further stake in Prime Focus London PLC, a
direct subsidiary of the Company by acquiring 1,800,000 through
secondary market purchase of the Company's Ordinary Shares of 5 pence
each whereby the stake of the Company has increased from 59.57% to
65.05% in the Company.
-British Film Institute (BFI) selects Prime Focus Technologies for
archive digital services.
-Prime Focus Technologies expands global horizons to South Africa -
Digital Content Specialist forms strategic alliance with ISP giant
-Prime Focus Technologies lands major media processing services deal
with prestigious Hollywood Studio.
-Prime focus delivers 400 visual effects shots for Total Recall.