Prime Focus

We were incorporated as a Private Limited Company on June 
 24, 1997. Thereafter, the word 'Private' was deleted from our
 name under the provisions of Section 43A(2). Pursuant to this, 
 our Company was converted into a public limited Company,
 vide a fresh Certificate of Incorporation dated April 24, 2000, 
 issued by the ROC. The Company traces its roots to the
 proprietary concerns of its Directors - 'Video Works' of 
 Mr. Naresh Malhotra and 'Video Workshop' of Mr. Namit 
 Malhotra which were merged to form Prime Focus Private 
 Limited.
 
 The promoters had predicted the importance of achieving 
 critical mass in the growing Entertainment Industry and identified
 the need to provide the entire spectrum of services involved in 
 feature films and ad films industry. Our Promoters have three 
 decades of experience in the film industry, which is 
 complimented by a team of creative personnel and competence
 in the latest relevant technology in post-production.
 
 They began as proprietary concerns started by our founders - Video
 Works
 (EQR) of Mr. Naresh Malhotra and Video Workshop (Post Production -
 NLE)
 of Mr. Namit Malhotra. Both the firms were merged in 1997, to form
 Prime Focus as a consolidated entity built up of advanced technology
 and inhabited by selective native talent. Since then, we have grown
 to
 become one of the leaders of Asia in post production and visual
 effects
 services with locations & partners across the world. With our
 creativity and customer service, we have established ourselves as is
 a
 sought after destination in the country for post production services
 in
 feature films, visual effects, digital intermediate, ad-films, music
 videos, broadcast design and TV shows.
 
 We have been a pioneer in the use of digital technologies in post
 production for the past decade and continue to lead the industry.
 
 Major Milestones
 
 1995-1996 : Non-Linear Editing, TV Serial Editing
 
 Video workshop, the proprietary concern, pioneered the non linear
 editing revolution by installing the Media 100 system way back in
 1995
 to cater to the lower end television shows.
 
 1996 - 1997
 
 Prime Focus emerged as one of the leading television post production
 facilities with 23 shows per week on broadcast.
 
 1997 : Online Systems, Ad and Music video editing
 
 We entered the growing music video and commercials market through
 the
 acquisition of one of the earliest Discreet Fire system. This
 enabled
 our company to establish itself in the broadcast design, ad films
 and
 music videos market as a creatively charged and talented unit. We
 are
 now one of the largest Discreet Fire/Smoke site in the world.
 
 1998 - 1999:
 
 We consolidated our position in the commercials and broadcast design
 space as one of the top companies and created a niche in the highly
 demanding domain of commercials.
 
 2000 : Telecine, Film Promos
 
 Lead by the strategy of integration through technology, we set up
 one
 of the best telecine facilities to cater to the growing demands of
 commercials and feature films. Most telecine at the time was being
 done
 internationally due to the lack of quality facilities within the
 Country. We were the first company to train our people outside India
 on
 the color correction technologies. We were also the first to bring
 in
 an expat colorist to make sure the market got what they wanted and
 we
 groomed our local talent under the experience of expats. This gave
 us
 an instant world class profile and the efficient local talent. We
 have
 has emerged as the largest site for thomson Spirit in the
 Asia-Pacific
 region.
 
 2001-2002 : Film Scanning/Recording, ISO certification
 
 After having built a quality profile on telecine, we decided to get
 into the feature film space by offering film scanning and recording
 services. There again we brought in the best scan and record
 systems.
 This lead to our foray into visual effects and Digital Intermediate.
 We
 also made the first Indian film shot on DV.
 
 2003 : Digital Film Lab
 
 After having built expertise in the digital film world, we pioneered
 into the Digital Intermediate ('DI') space delivering the first DI
 in
 July 2003. We set up a world class DI facility with the same
 specification of kit and processes as followed at other successful
 centers of the world. This has created a major change in the way
 films
 get finished and the overall standard with regard to visual
 enhancement
 is clearly visible in the films being made today in Indian Film
 Industry.
 
 We also set up the first fully integrated and calibrated digital
 intermediate pipeline for frame by frame feature film colour
 grading/restoration in India.
 
 We introduced the Motion control rig (`MILO') in India which is the
 first and only such rig in India, till date. The rig was got to help
 execute visual effects sequences which were earlier not even
 conceptualized.
 
 2004 : Mocon/Visual Effects and Expansion of DI
 
 In order to build the market and demonstrate our confidence in the
 space we co - produced the first visual effects film titled `Gayab'
 (Invisible). This was co - produced with the eminent Ram Gopal
 Verma's
 company and met with reasonable success while our work was greatly
 appreciated.
 
 Continuing the trend We, introduced the first Panasonic Varicam HD
 camera and co-produced another high profile film called `Life Ho To
 Aisi' with Indian stars and eminent director Mahesh Manjrekar which
 released in 2005 and got critical reviews for its special effects
 work
 
 In July 2004, we set up a world class DI facility through a
 strategic
 partnership with India's premier laboratory `Adlabs' offering end to
 end services and with the depth of infrastructure being larger than
 most in the world.
 
 (Source : Company Management)
 
 2005 Geographical Expansion
 
 To provide the commercials industry with a boutique facility, with
 infrastructure and interiors at par with international studios, we
 setup a studio in Lower Parel, Mumbai. Also a facility in Chennai
 has
 been commissioned to cater to the South Indian Film market.
 
 Technology Profile
 
 We have one of the world's largest and most advanced technology
 infrastructures. We are also one of the largest Autodesk Fire/Smoke
 site in the World. PFL has the largest installed base of telecine
 suites, and is Thomson's biggest site in Asia Pacific region.
 
 Telecine
 
 * Spirit Datacine 4K
 * Spirit Datacine HD/SD 2K
 * Da Vinci 2K
 * Pogle Megadef
 * Ursa Diamond Keycode Telecine
 
 Visual Effects
 
 * Discreet Inferno/Flame
 * Shake (with furnace and motion)
 * After Effects/Combustion
 * Maya/3DS Max
 
 Milo Motion Control Rig
 Digital Film Lab
 
 * Northlight Film Scanner (4K/2K)
 * Spirit Datacine HD/SD 2K
 * Lustre Grading Systems
 * Arri Laser (Film Recorder)
 * Celco Fury (Film recorder)
 * Discreet Smoke/Fire
 
 Ancillary
 
 * Sound Studios
 * Avid/Media 100/FCP
 
 High Definition Production
 
 * HD Camera kits and accessories
 * HD Editing and Finishing
 * HD to Film
 
 Services Profile
 
 Telecine
 
 Dailies (SD/HD)
 
 We specialise in dailies telecine transfer for feature films and
 have
 capabilities to offer High Definition dailies as well.
 
 Our dailies transfer telecine's are situated within India's biggest
 laboratory, Adlabs, ensuring that telecine is completed immediately
 after processing without any delays.
 
 Spirit
 
 At Prime Focus we have in the offering Spirit 4K and the classic
 Spirit. We have the largest installed base for Thomson's Spirt
 Telecine's in Asia - Pacific region.
 
 We are the only company in India, which has a locally trained talent
 pool of some of the finest colorists in the business today. Apart
 from
 local talent, we also have expats working for us from Europe and US.
 
 Our grading suites are equipped with full spec Pogle Megadef and Da
 Vinci 2K which provides unparallel picture quality and superior
 color
 control. Our suites offer the film maker, the ultimate in digital
 film
 transfer.
 
 Feature Film Mastering (PAL/NTSC/HD)
 
 We provide High Definition film mastering services for feature films
 and for Digital Cinema applications in India. Our telecine services
 are
 also highly demanded by feature film production companies for
 satellite
 masters.
 
 Visual Effects
 
 CGI
 
 At Prime Focus, we have been continuously advocating the increased
 use
 of CGI in Indian films. We have trained and recruited some of the
 finest CGI talent and continue to expand the same, pushing the
 overall
 industry standard.
 
 Compositing
 
 At Prime Focus, we proudly boast of having some of the finest
 compositors in the industry, whose work is steadily changing
 perceptions of the ability and quality of Indian talent.
 
 Seamless compositing is a given. Our compositor's creative and
 technical expertise has been fundamental in Prime Focus producing
 world-class visual effects. Our compositors are supported by a team
 of
 trained rotoscopy, wire and rig removal and tracking/keying artists.
 
 Title Design
 
 At Prime Focus we have created some creatively charged spell
 bounding
 title sequences, wherein the entire project, right from creative
 conceptualization to execution was handled by us. Our team of
 creative
 editors, digital artists and traditional artists create title
 sequences
 that make a difference.
 
 VFX Supervision
 
 Our experienced Visual and Digital effects supervisors together,
 manage
 all creative, technical and logistical issues ensuring timely
 execution
 and delivery on each visual effects project.With our visual effects
 supervisors being involved right from inception stage, creative
 potential is fully realised.
 
 Animatronics
 
 Our animatronics department is newly established, but is capable of
 handling projects involving miniatures and pupets.  Digital Film Lab
 Digital Intermediate
 
 We have the premier Digital Film Lab in India with a quality spec
 comparable to any other in the world. We have also been credited
 with
 introducing this technology in India and having done the first full
 length feature way back in July 2003.
 
 Since inception, we have completed 30 full length feature films.
 This
 further illustrates the robust pipeline that we have successfully
 engineered which we continue to expand.
 
 The pipeline consists of the following components:
 
 * Editorial Prep
 * Scanning
 * Assembly
 * Color Correction
 * Dustbusting
 * Digital Opticals
 * VFX
 * Digital Preview
 * Recording
 * Digital Deliverables
 * Digital Sub-titling for Negative
 
 Our digital film lab is fully calibrated; ensuring 100% consistency
 when the final print is projected in cinema hall's worldwide.  With
 the
 largest installed capacity for Digital Intermediate in Asia -
 Pacific,
 Prime Focus, has capability to handle multiple projects at the same
 time whilst ensuring quality check on each project.
 
 Hi-Resolution Film Scanning & Film Recording
 
 At Prime Focus we also act as a bureau facility for scanning &
 recording services to other visual effects/digital post houses. We
 have the only 4k/2k pin registered scanner in India and we have also
 developed our proprietary technology to ensure that we can capture
 and
 reproduce the information correctly.
 
 Tape to film (incl. Hi - Definition)
 
 We pioneered the digital film making revolution in India and
 outputted
 the first DV to film and HD to film successfully.  We were
 benchmarked
 with reputed facilities in Los Angeles and Australia and we
 delivered
 perfectly. We also enjoy loyal patronage from advertisement media
 houses, advertisement agencies, television networks and production
 houses for tape to film transfers.
 
 Digital Opticals
 
 As the term suggests all kinds of dissolves, ramps, color changes,
 flashes, fades, title scrolls, etc are done digitally. The greatest
 challenge in executing digital optical is the consistency of
 matching
 the digital v/s the real film. Our proprietary calibration
 technologies
 have enabled that the shots in a scene look absolutely seamless.
 Prime
 Focus has executed digital optical for more than 100 feature films
 successfully.
 
 Deliverables
 
 We offer feature film production companies a one stop shop solution
 for
 all deliverable requirements including:
 
 a. IP's (Digital or Optical)
 b. IN's (Digital or Optical)
 c. Sub - Titled Negative
 d. Textless IP and IN
 e. Answer Prints
 f. Check Prints
 g. PAL & NTSC, all aspect ratios
 
 * Full Frame
 * Letterbox
 * 16:9 Original Projection aspect ratio
 * 16:9 Full Height Anamorphic
 * 4:3 Pan and Scan
 
 h. HD
 
 Milo Motion Control RIG
 
 We introduced the first and yet only world-class Milo Moco Rig in
 India, to give further impetus to the use of visual effects in
 Indian
 feature films and advertising films. The rig is ably supported by a
 full service crew (trained extensively by internationally acclaimed
 professionals), involving operators, engineering and attendants to
 ensure ease of setup & operation across any shooting locations in
 the
 world.
 
 H D Production
 
 * HD Cameras
 
 Prime Focus pioneered HD production in India, by introducing the
 first
 High Definition Cameras in India. At Prime Focus we have the
 Panasonic
 Varicam. The camera is supported with a full accessories kit (ultra
 prime lenses, HD monitors, waveform monitor) and attendants.
 
 * HD Post
 
 We have a complete lineup of suites fully geared to handle HD
 projects
 including offline and online. Our Smoke's are HD (10bit) enabled and
 we
 have, both FCP and Avid HD systems for offline editing.
 
 * HD to Film
 
 We have outputted the first full length High Definition feature film
 and currently have multiple HD projects in or pipeline. Our HD
 pipeline, is fully calibrated and our high dynamic range HD enabled
 color correction systems allow for shot by shot color correction
 before
 output to film enabling a fantastic look i.e. like film.
 
 Ancillary Services:
 
 * EQR
 
 Apart from professionals including engineers, supervisors and other
 technicians, we have an equally huge inventory of high quality video
 equipment for indoor and outdoor shootings. We specialise in
 Multi-Camera Setup's for Live Events, Game Shows, Concerts etc,.
 Some
 of the equipments available for rentals include digital cameras, HDV
 cameras, full Triax setups, digital and analog betacam recorders,
 waveform monitors, video-scopes, projection screens, camera talkback
 systems, projectors along with the services of technicians.
 
 * Sound Studios
 
 We commissioned two sound studios recently. This represents a move
 into
 modern music recording and post production, establishing new
 standards
 for sound studios in India, acoustic and aesthetic. The sound
 studios
 would cater to the advertising films enhancing the service profile
 of
 Prime Focus to become a truly end to end integrated studio for
 advertisement films.
 
 * Offline Editing
 
 As Prime Focus, we have our roots firmly entrenched into offline
 editing services. We started as an offline editing company, became
 one
 of the best in offline editing and are currently maintaining our
 position and standard. We are known for our editors who have
 creatively
 set benchmarks in the industry and keep raising the bar.
 
 We have a totally separate lineup of suites geared with the latest
 NLE
 machines. We also have linear suites (Digi A/B/C roll) for cut to
 cut
 editing requirements. Together with our brilliant editors the
 offline
 editing setup churns out a demanding number of edits per day. We
 also
 rent out NLE systems for dry hire in studio or at client location.
 
 * Interformat Transfers
 
 We have a dedicated team of professionals to carry out inter-format
 transfers for your final master to be delivered to the channel or
 for
 other requirements. Being an extremely crucial service oriented
 work,
 our team knows their job well having a whole list of technical
 specifications required by different channels for their broadcast
 master quality.
 
 The transfer station is well equipped with all kinds of VTR's
 including:
 
 * HD D5
 * Digi Beta (NTSC and PAL)
 * NTSC to Pal and vice - versa
 * Hi-band
 * Beta
 * VHS
 * DV
 * DVD
 * VCD