Marico

1988
 
 - The Company was incorporated on 13th October, under the name of
 Marico Foods Ltd.  It obtained the Certificate of commencement of
 business on 22nd November.
 
 - The Company is engaged in the business of manufacture and
 marketing
 of branded personal care products, edible oils, fabric care products
 and processed foods.  The Company's products are sold under the
 brand
 names Parachute, Saffola, Sweekar, Marico's Hair & Care, Revive and
 Sil.
 
 1989
 
 - The name of the Company was changed to Marico Industries Limited
 w.e.f. 31st October.
 
 - In December, the Company entered into an agreement with M/s. 
 Rasoi
 Industries Limited for purchase of its unit located at M.I.D.C.
 Industrial Estate, Jalgaon.
 
 1990
 
 - The Company entered into a Registered Users Agreement dated 26th
 September, with BOIL for the use of the brands Parachute and
 Saffola for an initial period of 3 years commencing from 1st April.
 
 1993
 
 - The Company established a new plant at Kanjikode, Palghat
 District,
 Kerala to manufacture Parachute Coconut Oil.  This plant with
 capacity
 of 24000 tons of coconut oil per annum began commercial operation in
 May.
 
 - The products Parachute Coconut Oil, Saffola and Sweekar are
 manufactured at the Company's factories.  The products Marico's Hair
 &
 Care, Revive Instant Starch, Parachute Amla and Parachute Herbal are
 manufactured on job work basis as per the Company's quality
 specifications and under the brand names of the Company.
 
 - The Company has two SSI Units namely M/s. Amardeo Plastic
 Industries
 having its factory at Mumbai.
 
 - The SIL range of jams and food products are manufactured by
 Kanmoor
 Foods Limited (KFL) and marketed by the Company.
 
 - Saffola won the Most Outstanding `Brand of the Year' Award
 instituted
 by the Advertising Club of Mumbai.
 
 1994
 
 - Agreements dated 21nd February 1994 and 16th November 1995 between
 the Company and The Bombay Oil Industries Ltd. for using the
 Trademark
 Parachute and Saffola.
 
 1995
 
 - The Company has acquired the Brand `SIL' from KFL in March for an
 aggregate consideration of Rupees Three crores.
 
 1996
 
 - Memorandum of Understanding dated 2nd January, between the Company
 and Karvy Consultants Ltd. agreeing to act as Registrars to the
 Issue.
 
 - In March, the Company made a fresh issue of 10,00,000 equity
 shares
 of Rs.10/- each, at a premium of Rs.165/- per share, simultaneously
 with an offer for sale by the promoters of 26,25,000 equity shares
 of
 Rs.10/- each, at a premium of Rs.165/- per share.
 
 - The Company decided to leverage on the strong equity of the
 Parachute
 brand through appropriate extensions.  Accordingly, `Parachute
 Herbal'
 was launched.
 
 - The Total Quality Movement within the Company has gathered speed
 and
 now embraces virtually all locations.
 
 - The Company has made major investments in information technology,
 a
 process which began four years ago.  Presently, all the
 establishments
 are covered by information technology and networked with the
 Corporate
 Office.
 
 - The Company has acquired a formidable reputation for its HR
 practices
 and has been recognised by the National HRD Network in the recent
 past.
 
 
 1997
 
 - Marico Industries has extended the Sweekar oil brand to introduce
 two
 new refined oils-Sweekar cotton seed oil and Sweekar mustard oil.
 
 - The company has set up a factory near Jalgaon to process the
 cotton
 seeds and another factory near Jaipur for the mustard oil.
 
 - The company has launched branded refined mustard oil and cotton
 seed
 oil refined under its brand name Sweekar Orange.
 
 - Marico Industries has been one of the few success stories in the
 fast-moving consumer goods segment.
 
 - The company has announced the extension of the Parachute brand
 name
 to other products in the hair care segment, thus making it an
 umbrella
 brand.
 
 - Marico Industries has launched three new variants of coconut oil -
 light oil, nutra sheen liquid and nutra sheen creme-under the brand
 name Parachute.
 
 - Marico Industries Limited, the Rs. 400 crore consumer goods
 company
 has been selected as a Top Performing Global Growth Company from
 India
 by the World Economic Forum, New Delhi.
 
 1998
 
 - The company was originally a join venture between a Lever group
 company and Nissin of Japan, and its products were distributed
 through
 HLL's channels.
 
 - Marico Industries Ltd has taken the lead in launching a refined
 oil
 in the soya segment with a new variant called Sweekar Refined Soya
 Oil.
 
 - The company has recently launched a new variant in Postman called
 Sona, which is a sunflower oil.
 
 - MIL launched an innovative fabric care product named Revive
 ColourFix
 which helps to fix the colour on cotton fabrics.
 
 - The company has recently extended the brand equity of Parachute to
 coconut-based hair grooming products like Parachute Lite and
 Parachute
 Nutra-Sheen.  The company is also considering testing Parachute
 branded
 products in international markets like Europe and America.
 
 1999
 
 - Marico Industries Ltd is focussing on relaunching its SIL brands
 in
 its `healthcare' business, after a successful repositioning of its
 Saffola and Sweekar brand.
 
 - The company is planning to introduce a range of vegetable soups.
 
 - The company is planning to set up a wholly-owned subsidiary in
 Bangladesh shortly.
 
 - Marico Industries (Marico) and The Bombay Oil Industries (BOIL)
 have
 reached an understanding in terms of which the brands, Parachute and
 Saffola are being assigned to Marico.
 
 - ICRA has retained the `A1+' rating for the Rs. 7.5-crore
 commercial
 paper programme of the company.
 
 - The company is planning to set up a local manufacturing unit is
 several other SAARC countries.
 
 2000
 
 - The Company launched Parachute Dandruff Solution Coconut Hair Oil
 in
 Calcutta, the first oil to combine coconut oil with antidandruff
 properties in a single hair oil.
 
 - The Company has launched the branded coconut oil in a tamper proof
 seal pack with a flip top cap.
 
 - Marico Industries Ltd. has a tied up with the International
 Association of Trichologists (IAT), a non-profit organisation based
 in
 Australia.
 
 2001
 
 - Marico Industries has launched the Revive Anti-Bacteria starch.
 
 2002
 
 -Marico Industries Ltd has informed BSE that the Board approved the
 Issue of bonus redeemable preference shares of aggregate face value
 of Rs 290 million. Ratio -- 1:1 on equity enhanced after bonus issue
 of equity shares made by the Board on April 18, 2002 and approved by
 shareholders on July 18, 2002. The rate of dividend is 8%
 p.a.Increase in authorised share capital of the Company from Rs 300
 million to Rs 600 million.
 
 2003
 
 -Marico Industries Ltd have appointed Erehwon consultancy firm for
 initiatives of
 innovation in marketing and management.
 
 -Marico Industries have acquired a controlling equity interest in
 Sundari LLC.
 
 2004
 
 -Marico Industries' popular edible oil brand 'Saffola' launches a
 fresh advertising campaign. The campaign by Grey Worldwide has a new
 tagline, Aaj se jeene ka andaaz sudhariye (Improve your lifestyle
 today), urges every Indian to take up healthy lifestyle. Earlier
 Saffola campaign used the tag line - Saffola Swasth ParivaarKe Dil Ki
 Dhadkan
 
 -High Court of Judicature at Bombay approves the Scheme of
 Amalgamation of Anandita Arnav Trading & Investment Private Ltd,
 Madhav Nandini Trading & Investment Private Ltd, Rajvi Rishabh
 Trading & Investment Private Ltd and Rishabh Harsh Trading &
 Investment Private Ltd with Marico Industries Ltd on February 12,
 2004
 
 -Announces 1:1 bonus issue
 
 - Marico Industries launches 'Saffola Gold, a blend of Ricebran and
 Kardi oils in a 70:30 ratio,  which has dual benefits of lowering
 cholesterol and enabling food cooked in it to absorb lesser oil
 
 -Marico industries has announced its foray into the beauty products
 segment with the launch of Silk-n-Shine, a post-wash haircare
 product
 
 2006
 
 -Marico acquires HLL`s Nihar for Rs 216 cr
 
 2007
 
 -Marico Ltd has appointed Mr. Anand Kripalu as an Additional
 Non-Executive Director on the Board of Directors of the Company.