1981
- The company was incorporated on the 11th February, as a private
limited company under the name Sterling Electronics Pvt. Ltd.. Its
name was changed to sterling computers Pvt. Ltd., on 12th July,
1988.
It became a public limited company on 12th April, 1989. The company
was taken over from the original promoters by Shri. C. Sivasankaran
in
1983. The main object of the company manufacture of personal
computers.
1985
- The company commenced manufacturing and marketing computers under
the
brand name SIVA. The products viz., SIVA PC, SIVA PC/XT, SIVA PC
AT,
SIVA PC AT/386 available in 200 different configurations are
manufactured at Perungudi near Chennai.
1989
- The objects of the public issue of capital during July were
- (i) to meet the financial requirements of increased scale of
operation,
- (ii) to reduce the dependence on external sources for working
capital
requirements.
- 5,00,000 No. of equity shares allotted at par to promoters,
directors, etc. 10,00,000 No. of equity shares then issued (prem.
Rs.
25 per share) of which 50,000 shares were reserved for allotment on
a
preferential basis to employees (only 30,900 shares taken up).
- The remaining 9,50,000 shares were offered for public subscription
during July along with the unsubscribed portion of 19,100 shares
from
the employee's quota (all were taken up). 35,00,000 bonus equity
shares allotted in prop. 7:1 on 10th July, to the holders of
5,00,000
shares prior to the public issue.
1990
- Production and sales of PCs declined to 8,724 nos. and 8,718 nos.
respectively. Fall in production and sales was attributed to Gulf
crisis, uncertain political climate and erosion in the value of
Rupee
against hard currencies.
- The Company entered into a technical assistance with a foreign
firm
to assemble and market fax machines. The fax machines were to be
distributed through a public sector undertaking.
- Letters of intent were received for the manufacture of pure
tungsten
metal powder based on solvent extraction technology and a few
intermediate products like APT, Sodium and Calcium tungstate for use
in
industries such as Defence, oil drilling rigs, etc. Land was
acquired
at SIPCOT and a joint sector company under the name of Sterling
Tungsten Products Ltd., was promoted for the manufacture of the
above
said products.
- Also, another joint sector company along with TIDCO was promoted
in
the name of Sterling Nitro Chemicals Ltd., for manufacture of
ammonium nitrate, nitric acid, aniline and derivates for which
letters
of intent were received. Land for the said project was acquired
near
Manali, Tamil Nadu.
1991
- Exports declined due to disintegration of the erstwhile USSR. Two
new computers viz., 80486 (ISA) and 80486 (EISA) with increased
memory
and processing capacity were launched during the year.
- The company diversified into the business of printing and
publishing
telephones directories with yellow pages for major cities of the
country.
- The company proposed to start long distance telephone company with
salient features like International Telephone Cards in collaboration
with M/S Sprint International, USA. It was also proposed to enter
into
the field of radio-paging for which documents were sent to DOT, for
consideration.
- The company promoted Sterling Cellular Ltd., mainly to operate
cellular radio telephones in technical and financial participation
with
M/s. Cellular Communication International, U.S.A.
- Also, Sterling Directories Ltd., was promoted for carrying on
business of printing and publication of telephone directories with
yellow pages.
1993
- The company's product like hi-tech exercise equipment like
precision
electronic treadmills, pro-form cross walk and excercyle were well
marketed. During the year, the company entered into the
construction
of residential flats in the company's land at Porur.
1995
- During January, the company received approval to issue 50,00,000
Rights equity shares at a premium of Rs. 80 per share in prop. 1:1.
1997
- Sterling Computers Ltd., a subsidiary of Essar Ltd. is going in for
a
private placement of its equity with non-resident Indians (NRIs) and
overseas corporate bodies (OCBs).
- The 60-channel digital educational service would be launched on
July
15 next year.
- The company obtained the clearance from the Cabinet Committee on
Foreign Investment (CCFI) to bring in foreign direct investment up
to
49 per cent through either a global depository receipts or an
American
depository receipts issue, including a private placement.
- The company has received clearance from the Department of Economic
Affairs (DEA) to go for an ADR.
- Sterling Computers-owned almost fully by Essar Investments, the
group's holding company-owns 51 per cent equity of Sterling
Cellular,
the Delhi cellular licensee. Sterling Cellular, in turn, owns 80
per
cent equity of Aircell Digilink which is the cellular licensee in
Uttar
Pradesh (east), Haryana and Punjab.
1998
- The companies sent letters to customers that the rates were
increased
between Rs 99 and Rs 199 per month following the drop in the rupee
vis-a-vis the dollar and increase in inflation and other input
costs.
- It has pointed out that the company had the approvals to raise
5
million as foreign equity, including clearance from the ministry of
finance.
1999
- Essar Cellphone, cellular service provider for Delhi, has launched
First Mobile card with an airtime offer. Call rates are charged at
Rs
12 per minute and there is no activation and supplementary fee.
2002
-Reduces its price on the cullular pre-paid card upto 46%.
2003
-Hutch and Essar internally value their entity at .9 billion.
-Sets up wholly owned subsidiary Essar Spacetel Ltd to offer
International Long distance services.
2005
-Essar acquires BPL Com for bn
|