DFM FOODS LIMITED was incorporated in the state of Delhi on 17th
March, 1993 as a Public Ltd. Company. The Company obtained the
certificate for commencement of business on 31st March, 1993.
DFM Foods Ltd. has been promoted by The Delhi Flour Mills Co.Ltd.,
Shri R.P. Jain and Shri Mohit Jain. The Company was incorporated
with the object of engaging in Flour Milling and manufacture of snack
The Company has since purchased two undertakings namely Jawala Flour
Mills and Flavour Foods Division as running concerns from the
promoter Company The Delhi Flour Mills Co.Ltd. The present installed
capacity at Jawala Flour Mills and Flavour Foods Division is 1,50,000
tpa and 2808 tpa respectively.
Jawala Flour Mills was originally owned by Dhanpat Mal Jawala Dass, a
partnership firm. In the year 1989, the promoter Company The Delhi
Flour Mills Co.Ltd. purchased the said mill from them and
subsequently, in the year 1990-91 extensively modernized it.
The Flavour Foods Division which is engaged in the manufacture of
extruded Snack Foods was established by The Delhi Flour Mills Co.Ltd.
in the Year 1984. These undertakings have been transferred to DFM
Foods Ltd. w.e.f. 1st October, 1993. The performance of these
divisions till the time they were spun off is as under :
PRESENT BUSINESS OF THE COMPANY
The company is engaged in the business of Flour Milling and Extruded
The Flour Milling industry is an old established industry in the
country. The industry consists of about 600 mills located all over
the country with an estimated installed capacity of about 10 million
tonnes per annum. Wheat is the only raw material and the industry
processes wheat into wheat products such as maida, rawa/suji, atta
Maida, which is the principal product of the industry is used by the
bakery industry for the manufacture of bread, biscuit, confectionery
and various other bakery products. Besides the industrial use of
maida by the bakery sector there is a fair amount of direct household
consumption as well.
Rawa/Suji is mainly used by the household sector and there is an
increasing usage in the industrial sector for the manufacture of
pasta products such as vermicelli, noodles etc.
Atta is consumed by the household sector as well as by the
restaurants, hotels and dhabas. Atta is the staple cereal diet in
Bran is used by the dairy industry as feed for the livestock.
The growth in demand for wheat products is dependent on increasing
urbanization as this creates a larger demand for convenient foods
such as bakery products. The availability of wheat is governed by the
agro climate conditions and can become a constraining factor in
inhibiting increase in demand. However, the current position of wheat
availability is very comfortable and this is reflected by overflowing
with the Food Corporation of India and a record wheat harvest in
1994. Therefore, with the easy availability of wheat for the next few
years, increasing urbanization, and rising income levels, the demand
for the flour milling industry is expected to grow rapidly in the
The company is advantageously placed to exploit the increasing
demand, as it is located in a large metropolitan city which itself
has a huge demand, is also located in the wheat growing belt, which
provides easy access to raw materials and being located in Delhi can
also serve other markets all across the country. This is because
Delhi is the major trading centre for wheat products for up country
Extruded Snack Foods
The promoter company was the pioneer in the introduction of the
Extruded Snack Foods in the Indian market. Over the last 10 years it
has invested heavily in establishing its brand names like CRAX,
NATKHAT, WIZZ in the market. The consumers of the extruded snack
foods are largely children in the urban areas.
The Extruded Snack Food industry is still in its infancy and consists
of about 10 plants located in different parts of the country. The
marketing and distribution systems are critical in this industry and
its growth is dependent on increasing urbanization and rising income
levels. It faces competition from other snack foods such as potato
chips and other children products both in the organized and
unorganized sector. The
promoter company, over the last 10 years has firmly established its
brands in the market, has developed a strong distribution and sales
organization to serve the North Indian markets and has also developed
expertise in the marketing of these products. All these are being made
available to the company and it is therefore advantageously placed to
further expand the sales of these products. Further growth will also
depend on the introduction of new products which too the company is
strong position to do so. With increasing urbanization, rising income
levels and changing life styles the company is confident of exploiting
future increase in demand.
The Company does not have any subsidiary as on date.
-Mr. Rohan Jain has been co-opted as a Director on the Board of the